Decision Making and Consumers

1. External Factor

1.1. Price

1.2. Marketing Strategy

1.2.1. Advertisements

1.2.2. Specials

1.2.2.1. Dept Cycles

1.3. Financial Availability

1.3.1. Loans

2. Internal Factors

2.1. Personal

2.1.1. Age

2.1.2. Gender

2.1.3. Preference

2.2. Social and Culture

2.2.1. "Fitting In"

2.2.2. Celebrity Endorsements

2.2.2.1. Eg. MasterChef

2.2.3. Customer Motivation

2.3. Psychological

2.3.1. Customer Satisfaction