Research

1. Aesthetics

1.1. Westernised

1.1.1. White Walls

1.1.2. Busy

1.1.3. Manmade

1.1.4. Square edges

1.1.5. Inorganic Materials

1.1.6. Resisting age

1.2. Easternised

1.2.1. Organic

1.2.2. Simplistic

1.2.3. Traditionalist

1.2.4. Feng shui

1.2.5. Wabi-Sabi

1.2.6. Shows Age

1.2.7. Natural textures

1.3. Anti-Aestheticism

2. Taste

2.1. Eye of the Beholder

2.2. Good Taste

2.3. Bad Taste

2.4. Educated Taste

3. Ideologies

3.1. Perfection

3.2. Beauty

3.3. Wealth

3.4. Family

3.5. Health

4. Cuteness

4.1. Cartoons

4.1.1. Disney

4.1.1.1. Bambi

4.1.1.2. Aristocats

4.1.2. Studio Ghibli

4.1.2.1. Cat Returns

4.1.2.2. My Neighbour Totoro

4.2. Animals

4.2.1. Cats

4.2.2. Rabbits

4.2.3. Deer

4.2.4. Owls

5. Kawaii

5.1. ultrakawaii.com

5.2. Japanese fashion

5.3. Extreme cuteness

5.4. Highly Stylised

6. Perceptions

6.1. What do people think of eachother

6.2. What do people think of other countries

7. Popular Culture

7.1. Coke

7.2. McDonalds

7.3. Andy Warhol

7.4. Hello Kitty

7.5. Elvis

7.6. The Beatles

7.7. Disney