Empathy Map Name of Person

1. Doing

1.1. What does a typical day look like for your user?

2. Seeing

2.1. What is your user’s environment like?

3. Hearing

3.1. What influences your user?

4. Thinking & Feeling

4.1. What is important to your user?

4.2. What are your user’s hopes, dreams, or fears?

5. Pains

5.1. What obstacles or challenges does your user have?

6. Gains

6.1. What does your user hope to achieve?

6.2. How might your user measure success?