Ideas I've explored in Block 2

1. Branding both domestic and global

1.1. Brand equity

1.2. Brand Identity

1.3. Branding in a global context

1.3.1. Ethics

1.3.2. Socio-cultural considerations

1.3.3. Globalization

1.3.4. Corporate responsibility

1.4. Consumer choice

2. Reading 2: Competing in a global environment

2.1. Development of communications technology

2.2. Globalization and the shrinking of the world

2.3. Trade among countries

2.3.1. absolute comparative advantage

2.3.2. relative comparative advantage

2.3.3. Porters diamond model

2.4. Competition among organizations

2.4.1. Porter's Five forces model

2.4.2. Power dynamics between businesses and suppliers

3. The Global Market Place

3.1. Triggers for economic expansion

3.2. The Macro Environment

3.2.1. Legal Considerations

3.2.2. Political Concerns

3.2.3. Environmental Considerations

3.3. The Micro Environment

3.3.1. Distribution/Supply

3.3.2. Marketing

3.3.3. Effective cost management