Lean Canvas for your coaching business, overview [arrow-link with lot of info..]

1. Customer segments

1.1. Target customers

1.2. Early adopters

2. Problem

2.1. Top 3 problems your genuine customer brings with

3. Unique Value Proposition

3.1. Single, clear and compelling message that states why you are different and worth buying

4. Channels

4.1. Path to customers

5. Solution

5.1. Top 3 features

6. Unfair advantage

6.1. Can't be easily copied or bought

7. High-Level Concept

7.1. List your X for Y analogy (e.g. YouTube = Flickr for videos)

8. Cost Structure

8.1. Acquisition cost Cost for distribution, reach out Technology, hosting, communication People Other

9. Revenue Streams

9.1. Revenue Model Lifetime Value Revenue Margins

10. Key Metrics

10.1. What key activities to measure?

11. Have Fun!