1. if Lead is Converted with the call then provide him weekly/monthly mails containing new case studies and resources
2. Contact us Form
2.1. Thank You Mail
2.1.1. Reach out to them with query
2.1.1.1. If reply recieved, send them schedule call mail
2.1.1.2. If No reply recieved, contact them again with a case study and ask for call scheduling
2.1.1.2.1. atleast 3 followupmails before ending the lead
2.2. Send them weekly updates with resources
2.3. Dead Lead
3. Introductary Call Scheduling
3.1. Thank You mail with call details
3.2. If No reply recieved, then take manual action with maximum 3 followups before declaring dead lead
3.3. Once call is taken ask for feedback via mail
3.3.1. If Negative reply then ask them if they have any query and take them on a call again
3.3.2. If Positive reply, send them decision stage resource + case study
3.3.2.1. Step 1 - Mail them regarding the services
3.3.2.2. Step 2 - manually ask the visitor to opt for service
3.3.2.3. Step 3 - ask them to schedule a call again for conversion
3.4. Dead Lead
4. Resource Center Form
4.1. Awareness Stage
4.1.1. Thank You mail with Resource
4.1.2. Follow up mail with blogs to consideration and decision stage + case studies + Call Scheduling
4.1.2.1. If Reply Recieved, proceed with Call Scheduling
4.1.2.2. if No reply recieved within 2 days, proceed with 3rd step
4.1.3. Follow up mail with blogs to consideration and decision stage + case studies + Call Scheduling link
4.1.3.1. If Reply Recieved, proceed with Call Scheduling
4.1.3.2. If no reply recieved, proceed to take manual reply to convert
4.1.3.2.1. Send atleast 3 followups before declaring dead lead
4.1.4. Dead Lead
4.2. Consideration Stage
4.2.1. Thank you mail with resource
4.2.2. Follow up mail with blogs to decision stage + case studies + Call Scheduling link
4.2.2.1. If Reply Recieved, proceed with Call Scheduling
4.2.2.2. if No reply recieved within 2 days, proceed with 3rd step
4.2.3. Second Follow up mail with blogs to decision stage + case studies + Call Scheduling link
4.2.3.1. If Reply Recieved, proceed with Call Scheduling
4.2.3.2. If no reply recieved, proceed to take manual reply to convert
4.2.3.2.1. Send atleast 3 Manual followups before declaring dead lead
4.2.3.2.2. Try Reaching to them on their phone via call atleast 3 times on different times followed with mail if not answered
4.2.4. Dead Lead
4.3. Decision Stage
4.3.1. Thank you mail with resource
4.3.2. Follow up mail with blogs to decision stage + case studies + Call Scheduling link
4.3.2.1. If Reply Recieved, proceed with Call Scheduling
4.3.2.2. if No reply recieved within 2 days, proceed with 3rd step
4.3.3. Second Follow up mail with blogs to decision stage + case studies + Call Scheduling link
4.3.3.1. If Reply Recieved, proceed with Call Scheduling
4.3.3.2. If no reply recieved, proceed to take manual reply to convert
4.3.3.2.1. Send atleast 3 Manual followups before declaring dead lead
4.3.3.2.2. Try Reaching to them on their phone via call atleast 3 times on different times followed with mail if not answered
4.3.4. Dead Lead