1. Web Based
1.1. Mindmeister
1.1.1. pro
1.1.1.1. can embed on a website
1.1.1.2. collaboration, i.e google docs
1.1.1.3. export options
1.1.1.4. good presentation capabilities
1.1.1.5. excellent web integration, i.e add pictures
1.1.2. con
1.1.2.1. monthly fee
1.1.2.2. less keyboard commands
1.1.2.3. not GREAT on iOS
1.2. Whimisical
1.2.1. Pro
1.2.2. con
2. Mac and Windows
2.1. MindNode
2.1.1. Pro
2.1.1.1. beautiful maps
2.1.1.2. steady development cycle
2.1.1.3. embed maps on websites
2.1.1.4. excellent iPad
2.1.2. Con
2.1.2.1. no collaboration
2.1.2.2. keyboard short cuts could be improved
2.1.2.3. harder to create PDF's for distribution
3. Mac | iPad
3.1. iThoughts
3.1.1. Pro
3.1.1.1. Fantastic import and export options
3.1.1.2. works with marked
3.1.1.3. excellent for presentations
3.1.1.4. responsive developer
3.1.1.5. excellent iPad version
3.1.1.6. excellent conversion to pdfs or images
3.1.1.7. ability to link to other maps
3.1.1.8. keyboard shortcuts
3.1.2. Con
3.1.2.1. you have to work harder to make the maps look good
3.1.2.2. 1 man shop
3.1.2.3. no collaboration
4. Next Level
4.1. Tinderbox
4.1.1. Pro
4.1.1.1. you can visualize text in multiple ways
4.1.1.2. amazing tool for thinking and clarifying
4.1.1.3. multiple export options, i.e. build a website
4.1.2. Con
4.1.2.1. expensive
4.1.2.2. STEEP learning curve