1. Information Flow
1.1. Aggregation Strategies
1.1.1. MBN Multimedia Database
1.1.2. intranet
1.1.3. Search engines (Optimization)
1.1.4. chronic niche exposure
1.1.5. Customized news feeds
1.2. Digital Skill Set
1.2.1. Search engine optimization
1.2.2. Pay per click
1.2.3. Webcasts (Streaming)
1.2.4. Multimediafication
1.3. Information Output
1.3.1. Search results
1.3.2. ppc ads
1.3.3. wire releases/databases
2. Networking
2.1. Definition
2.1.1. Ability to quickly pass information along to a specific group(s) of people
2.2. Examples
2.2.1. E-mail
2.2.2. Social Networks
2.2.2.1. e.g., Ryze
2.2.3. Associations
2.3. Mass/Published Conversations (Conversational Media)
2.3.1. Definition
2.3.1.1. Grouped and Data Structured Public opinions and discussion.
2.3.2. Examples
2.3.2.1. TV
2.3.2.2. blogosphere
2.3.2.3. discussion groups
2.3.3. Skill Set
2.3.3.1. Data analysis / Usability Understanding
2.3.3.2. Understanding of blogosphere
2.3.3.2.1. Mass aggregation phenom
2.3.3.3. Online discussions
2.3.3.4. How to participate
2.3.4. Information Output
2.3.4.1. CONTENT related to strengths
2.3.4.2. Blog posts/links
2.3.4.3. Online discussion (groups)
2.3.4.4. listserv discussions
2.4. Story Telling (Narration) (Old) Media
2.4.1. Definition
2.4.1.1. Mass presentation of information in news story format
2.4.2. Examples
2.4.2.1. Daily newspapers
2.4.2.2. Broadcast news
2.4.3. Skill Set
2.4.3.1. Media relations
2.4.4. Information Output
2.4.4.1. News stories
2.4.4.2. Reporter blog posts
2.5. Pundit/Opinion Media
2.5.1. Definition
2.5.1.1. Professional opinions published on a mass scale
2.5.2. Examples
2.5.2.1. Web
2.5.2.2. Columnists
2.5.2.3. Magazines
2.5.2.4. Talk Shows
2.5.3. Skill Set
2.5.3.1. Media relations
2.5.3.2. Ability to present sides of issues
2.5.4. Information Output
2.5.4.1. Editorials
2.5.4.2. Stories
2.5.4.3. Pundit blogs
2.5.4.4. Pundit speeches
2.5.4.5. Pundit interviews
2.5.5. MiddleEastReport
2.5.5.1. Topic Generation & Selection
2.5.5.1.1. Information Output
2.5.5.2. Research
2.5.5.2.1. Definition
2.5.5.2.2. Examples
2.5.5.2.3. Skill Set
2.5.5.2.4. Information Output
2.6. Skill Sets
2.6.1. Varies
2.6.1.1. Virtual Assimilation
2.6.1.2. Ability to communicate with social networks
2.6.1.3. Association Relations
2.6.1.4. Social networking
2.7. Information Output
2.7.1. N/A -- person to person/group
2.7.2. Data Analysis
3. Information input
3.1. Community
3.1.1. Definition
3.1.1.1. Places (online/offline) where like minded people gather to discuss specific topics
3.1.1.1.1. organic
3.1.1.1.2. manufactured
3.1.2. Examples
3.1.2.1. Portals
3.1.2.1.1. discussions
3.1.2.2. Conferences
3.1.2.3. Research
3.1.2.3.1. Output
3.1.3. Digital Skill Set
3.1.3.1. Varies
3.1.3.1.1. Sponsorship management
3.1.3.1.2. Speaking Engagements
3.1.3.1.3. Social Networking
3.1.3.1.4. aggregation
3.1.3.1.5. knowledge
3.1.4. Sources
3.1.4.1. Community site discussions
3.1.4.2. Roundtables
3.1.4.3. Conference Speeches
3.1.4.4. Trade show presence
3.1.4.5. Networking
3.1.4.6. Professional Work
4. Innovation Flow
4.1. multi-dimensional approach to researching / learning
4.2. research
4.2.1. multiple (business) outputs
4.2.1.1. creative (branding)
4.2.1.2. Business models
4.3. Analysis
4.3.1. Lack of Process - entropy
4.3.2. Process
4.4. Design
4.4.1. no borrowing!
4.4.2. UX