2.3. 3. Reasons for choosing topic: personal affiliation, curious, relatives or friends, etc.
3. MAIN INFORMATION (Body)
3.1. 1. IDEAS: philosophy, opinion, argument, etc. - Is the idea counter to main culture? - What criticisms does it face – unscientific, unbiblical, illogical, publicity, promotes violence, etc.?
3.2. 2. CHAMPIONS: the promoters - originators, historical figures - celebrities, politicians, artists, philanthropists, etc. - support by private industry or products companies
3.3. 3. ARTIFACTS: forms of expression - social media; entertainment mediums - music, art, festivals, conferences, etc. - products, stores, small companies