1. Colour Scheme and decoration
1.1. Personal brand features lots of black and white, is quite minimalist
1.1.1. Include colours through decorations?
1.1.1.1. Unusual decorations, tattoo specific decoration?
1.1.1.1.1. Acrylic, with a tattoo stencil carved, back/underlit?
1.1.1.1.2. Lineart, stencils, tattoos that have been finished?
1.2. Lighting
1.2.1. Coloured lighting?
1.2.1.1. Strip led lighting?
1.2.1.2. Colour changing bulbs
1.2.2. Regular lighting?
1.2.3. Custom lighting fixtures?
1.2.3.1. Pipe Lighting?
1.2.4. Tattoo Beds need to be well lit from multiple angles to prevent shadows
1.2.4.1. Ring lights?
1.2.4.1.1. Light strip around the room? Lighting strips can be somewhat weak, so would need to find ones strong enough
2. Portfolio presentation
2.1. Less cluttered than a frame collection?
2.1.1. Technology isn't used often in traditional studios, maybe employing more modern technology?
2.1.1.1. McDonalds ordering board, but for artist portfolios?
2.1.1.2. Slideshow, or projector?
2.2. Flash sheets?
2.2.1. Book?
2.2.2. Included in portfolio space?
3. Commercial space
3.1. T-shirts?
3.2. Prints?
3.3. Cafe
3.3.1. Prevents clients forgetting to eat missing appointments, brings secondary income
3.3.2. Provides space for friends or family clients bring in, prevents crowding in tattooing space
4. Drawbacks to Traditional Studios
4.1. Cluttered/busy
4.1.1. Lots of photoframes
4.2. Multiple Artist in limited space
4.2.1. Display of several kinds of work
4.2.2. Contrasting portfolios in one space
4.2.3. Potential lack of clarity on who's work is who's
4.3. Traditional Art styles
4.3.1. American Traditional
4.3.2. New School
4.4. 'Parlour' Styles are quite common, lots of wood/wooden counters decorations, lots of inspiration from old school saloons, lots of American influence
5. Modern Studios
5.1. More consistent colours/themes
5.2. Clear distinction between artist styles, artists specialise instead of covering lots of styles
5.3. More space
5.3.1. Often still presents artist work through pictures frames
6. Marketing
6.1. Social media
6.1.1. Instagram
6.1.2. Twitter
6.1.3. Facebook
6.1.4. Social media Handle needs to stay consistent