KnowHow RA Brand Discovery
da Deb C
1. Competition
1.1. m1nd-set SA
2. Differentiators
2.1. Cost
2.2. real-time reporting
2.3. technology
2.4. clean data
2.5. Data Representativity
3. Brand Visibility
3.1. presentations
3.2. dashboard reportings
3.3. http://knowhowra.com
3.4. email signatures
3.5. LinkedIn?
3.6. Twitter?
3.7. Online Questionnaire
4. Personality
4.1. People
4.1.1. funny
4.1.2. Beautiful
4.1.3. nerdy
4.1.4. geeks
4.2. Brand
4.2.1. mindful
4.2.2. honest
4.2.3. experienced
4.2.4. Knowledgable
4.2.5. Adept
4.2.6. Adaptible
4.3. Likes/Dislike
4.3.1. dark blue
4.3.2. orange
4.3.3. No Reds or Pinks
5. Services
5.1. Surveys/Questionnaires
5.2. Customer Satisfaction Benchmarks
5.3. Research
6. Ideal Clients
6.1. AirFrance
6.2. KLM
6.2.1. city hopper
6.2.2. KLM
6.3. Finnair
7. Tagline?
8. Deliverables
8.1. Logo Variations
8.1.1. Vertical (or square)
8.1.2. Horiz (or square)
8.1.3. Icon
8.2. Brand Elements
8.3. Brand Style Guide
8.4. File types
8.4.1. .eps
8.4.2. .png
8.4.3. .svg
8.4.4. .ai