INTRODUCTION TO BUSINESS ANALYTICS

1. Business Analytics is the use of:

1.1. Data

1.2. Information technology

1.3. Statistical analysis

1.4. Quantitative methods

1.5. Mathematical or computer-based model

2. Example of Applications

2.1. Pricing

2.2. Consumer segmantation

2.3. Merchandising

2.4. Location

2.5. Social media

3. Evolution of Business Analytics

3.1. Business intelligence

3.2. Information system

3.3. Statistic

3.4. Operations research/Management science

3.5. Decision support systems

4. Scope of Business Analytics

4.1. Descriptive analytics

4.2. Predictive analytics

4.3. Prescriptive analytics

5. Software Support

5.1. IBM Cognos Express

5.2. SAS Analytics

5.3. Tableau Software

6. Data for Business Analytics

6.1. Data

6.1.1. numerical or textual fact and figures

6.2. Information

6.2.1. result of analyzing data

7. Example of Data Sources and Uses

7.1. Annual reports

7.2. Accounting audits

7.3. Financial profitability analysis

7.4. Economic trends

7.5. Marketing research

7.6. Operations management performance

7.7. Human resource measurements

7.8. Web behavior

8. Data Sets and Databases

8.1. Data set

8.1.1. a collection of data

8.2. Database

8.2.1. a collection of related files containing records

9. Big Data

9.1. refer to massive amounts of business data from a wide variety of sources

10. Model in Business Analytics

10.1. Model

10.1.1. an abstraction or representation of a real system