Segment Webinar COnnecting
da Juan Sebastian Contreras Acevedo
1. COnnecting Marketing effort
1.1. Data Silos
1.1.1. 21% marketing wasted money targeting the wrong people
1.2. team multidisciplnary
2. Journeys
2.1. build on top of audiences (Personas)
2.1.1. True False splits workflows
2.1.1.1. higher LTV
2.1.1.1.1. send to destinations!!