1. Investment
2. Admin
2.1. Internal access for story
2.1.1. Eg guides
2.2. Docs to send
3. Aims & Objectives
3.1. Biz
3.1.1. Expansion
3.1.1.1. new store opening plan
3.1.1.1.1. 55 in 4/5 years
3.1.1.1.2. Important for new audiences and connection
3.1.2. Sales
3.2. Brand
3.2.1. Get Grounded Kitchen into people's homes
3.2.1.1. Retail products
3.2.1.2. Books
3.2.2. Tell better story
3.2.2.1. What that looks like
3.2.3. Stronger with local communities
3.3. Marketing
3.3.1. New people on board
3.3.2. Recommmendations
3.3.3. Frequency/loyalty
3.4. Social
3.4.1. Not send random posts that have no engagement
3.4.2. Expectations (vs old agency)
3.4.3. They why
3.4.4. Franchisee support
3.4.4.1. Highlight each one
4. Deliverables
4.1. Foundation work
4.1.1. What's done
4.1.1.1. Substance
4.1.1.2. Audience
4.1.1.3. Position
4.1.1.4. What else
4.1.2. What's needed
4.1.3. Store opening deck
4.1.4. Review
4.1.5. Story workshops x2
4.2. Social
4.2.1. IG
4.2.1.1. Posts
4.2.1.1.1. x3 feed
4.2.1.2. Stories
4.2.1.2.1. x4 stories
4.2.1.3. Reels
4.2.1.3.1. x1
4.2.2. TikTok
4.2.2.1. x3 a week
4.2.3. Facebook
4.2.3.1. specific content
4.2.3.1.1. Menu
4.2.3.1.2. restaurant focussed
4.2.4. Posting regularity
4.2.5. Community management
4.2.5.1. Guidelines
4.2.6. YouTube
4.2.6.1. Cooking at home/giving value
4.3. Content creation
4.3.1. How much needed and variety of locations?
4.3.1.1. Need to decide on tik tok
4.3.2. Travel costs
4.4. Paid social
4.5. Design/branding
4.5.1. Social guidelines
4.6. Influencers
4.7. Email marketing
4.7.1. Regular send
4.7.2. Welcome sequence
4.8. Planning/approval
4.8.1. Quarterly
4.8.2. Monthly
4.8.2.1. Content calendars
4.8.3. Weekly
4.8.3.1. Approval process
4.8.4. Campaigns/promotions
4.9. Grounded roles and approvals
4.10. Reporting
4.10.1. Frequency
4.10.2. Depth
4.11. Brand behaviours
4.11.1. Events
4.11.2. Product launches
4.11.3. Rewarding loyal customers
4.12. Store opening deck
4.12.1. Pre done
4.12.1.1. Social media plan
5. Questions
5.1. Story
5.2. Proposal
5.2.1. Brand/combine
6. Foundation
6.1. Workshops
6.1.1. **Brand substance workshop** purpose/mission/vision/values 2 hours
6.1.1.1. 2 hours
6.1.2. Competitor research/point of difference workshop. I do some competitor research also 3 hours
6.1.2.1. Research
6.1.2.1.1. 0.5 day
6.1.2.2. 3 hours
6.1.3. Audience workshop (who is #1 audience and their customer journey) I do some audience research 2 hours
6.1.3.1. Research
6.1.3.1.1. 0.5 day
6.1.3.2. 2 hours
6.1.4. Workshop summary
6.1.4.1. 3 hours
6.1.5. Story workshops X2 workshops 3 hours each Ahmed needs to be present
6.1.5.1. 10 hours
6.2. Deliverable
6.2.1. Workshop summary
6.2.1.1. Fine
6.2.1.2. 0.5 day
6.2.2. Core message framework
6.2.2.1. Fine
6.2.3. Customer story framework
6.2.3.1. 0.5 day
6.2.4. Brand story framework
6.2.4.1. 0.5 day
6.2.5. Lauren
6.2.5.1. make content plan
6.2.5.2. Any other research
6.3. Total
7. Laura
7.1. Planning
7.1.1. Quarter
7.1.1.1. Brainstorm
7.1.1.2. Campaigns
7.1.1.3. Info needed
7.1.1.4. Time
7.1.1.4.1. 0.5 day
7.1.1.5. Stats review
7.1.2. Month
7.1.2.1. Review content plan
7.1.2.2. Brainstorm ideas
7.1.2.3. Stats review
7.1.2.4. Time
7.1.2.4.1. 2 days
7.1.3. Week
7.1.3.1. Check content