TYPES OF MULTINATIONALS
da laura morantes
1. COMPARED
2. ETHNO
3. GEOCENTRISM
4. POLYCENTRISM
4.1. OTHER CULTURES
4.1.1. OPOSSITE
5. ETHNOCENTRISM
5.1. CTHNICITY
5.1.1. COUNSEL
5.1.2. ADIVICE
5.2. GROUP
5.2.1. CENTRALIZED APPROACH