TRAFFIC SECRETS

1. SECTION 3: GROWTH HACKING

1.1. INTRO

1.1.1. THEESE GROWTH HACKS ARE NOT NEW BUT IT IS PRINCIPLES THAT STILL WORKS

1.2. 16. THE FUNNEL HUB!

1.2.1. BRANDING

1.2.2. BRANDING VS DIRECT RESPONSE

1.2.3. A TRADITIONAL WEBSITE

1.2.4. Direct response gave me the ability to bring in customers profitably, but branding was what would get them to come back again and again.

1.2.5. THE SHADOW FUNNEL

1.2.5.1. “From the outside,” they said, “it looks kind of like a website, but the strategy is completely different. Its goal is to organize all the funnels and offers in your value ladder in one place.

1.3. 17. OTHER PEOPLE'S DISTRIBUTION CHANNELS

1.3.1. There’s an unlimited number of ways to do this. The key is to keep your eyes open for streams of traffic and distribution channels that people own; then figure out how to buy ads in them.

1.3.2. SHARK TANK

1.3.3. EMAIL SOLO ADS

1.3.3.1. THEY SEND THE EMAIL FOR YOU TO THEIR LIST

1.3.4. FACEBOOK MESSENGER AND DESKTOP PUSH

1.3.5. INTEGRATION MARKETING

1.4. 18. YOUR AFFILIATE ARMY

1.4.1. THEY HAVE THE RISK, AND YOU BOTH SHARE THE REWARDS

1.4.2. STEP 1: RECRUIT YOUR ARMY OF AFFILIATES

1.4.3. STEP 2: MAKE THEM AFFILIATES

1.4.4. STEP 3: GIVE YOUR AFFILIATES A REASON TO PROMOTE

1.4.5. STEP 4: TRAIN YOUR AFFILIATES TO BECOME SUPER AFFILIATES

1.4.6. STEP 5: COMPENSATE YOUR AFFILIATES

1.5. 19. COLD TRAFFIC

1.5.1. The difference in talking to hot, warm, and cold traffic is the language that you use.

1.5.2. WARM TRAFFIC: THE FOLLOWERS OF YOUR DREAM 100

1.5.3. HOT TRAFFIC: YOUR OWN LISTS

1.5.4. STEP 1: CREATE YOUR "COLD" TRAFFIC CUSTOMER AVATAR

1.5.4.1. YOU 5 YEARS AGO

1.5.5. STEP 2: CREATE A BRIDGE

1.5.6. DO NOT TAKE COLD TRAFFIC INTO A WARM FUNNEL

1.5.7. Stop and grab the big pile of cash (your hot and warm traffic) first, and then after you have it all, you can start looking more at the cold traffic channels.

1.6. 20. OTHER GROWTH HACKS

1.6.1. REFER A FRIEND

1.6.2. OTHER HACKS

1.6.3. START LOOKING AT MARKETING AND TRAFFIC AS A GAME, AND KEEP YOUR EYES OPEN FOR THE NEXT MILLION-DOLLAR HACK THAT IS RIGHT IN FRONT OF YOUR FACE!!

1.7. CONCLUSION

1.7.1. THE IMPORTANCE OF THE "SECRETS TRILOGY"

2. SECTION 2: FILL YOUR FUNNEL

2.1. INTRODUCTION - THE STEPS

2.1.1. FOR EVERY PLATFORM

2.1.2. STEP 1: UNDERSTAND THE HISTORY AND THE GOAL OF THE NEW PLATFORM

2.1.3. STEP 2: FIND AND MODEL YOUR DREAM 100

2.1.3.1. WHO ARE YOUR DREAM 100 ON THIS PLATFORM WHO HAVE ALREADY CONGREGATED YOUR DREAM CUSTOMERS?

2.1.3.2. Notice the pattern of what is working right now and model it for your posts (funnel hacking). This will give you a pulse on what is working in the market on that platform right now. It gives you the ability to see in real time what the algorithms are rewarding today.

2.1.4. STEP 3: IDENTIFY THE PUBLISHING STRATEGY AND CREATE YOUR PUBLISHING PLAN

2.1.5. STEP 4: WORK YOUR WAY IN

2.1.6. STEP 5: BUY YOUR WAY IN

2.1.7. STEP 6: FILL YOUR FUNNEL

2.2. 8. FILL YOUR FUNNEL ORGANICALLY (WORKING YOUR WAY IN)

2.2.1. SOCIAL NETWORKING IS NOT ABOUT MAKING MONEY, IT IS ABOUT MAKING FRIENDS

2.2.1.1. SOCIAL NETWORKING IS JUST A GREAT BIG PARTY!!!

2.2.2. YOU YALK ABOUT WHAT IS GOING ON IN YOUR LIFE

2.2.3. PRODUCER NOT CONSUMER

2.2.4. SOCIAL MEDIA RESET

2.2.4.1. AS A BUSINESS TOOL

2.2.4.2. ONLY FOLLOW YOUR DREAM 100

2.3. 9. FILL YOUR FUNNEL WITH PAID ADS (BUYING YOUR WAY IN)

2.3.1. TEST BUDGET

2.3.2. PROSPECTING VS RETARGETING

2.3.3. STEP 1: CREATE LOTS OF PROSPECTING ADS TO HOOK YOUR DREAM CUSTOMERS

2.3.4. DEAN GRAZIOSI

2.3.4.1. NEW ADS EACH DAY

2.3.5. MORE CREATIVES

2.3.6. The phone in your pocket will become your ad-making, creative-generating, hook-developing machine.

2.3.7. 80/20 RULE FOR PROSPECTING

2.3.8. STEP 2: USE RETARGETING FUNNEL TO CREATE CUSTOMERS

2.3.9. AUDIENCES

2.3.9.1. 1. ENGAGED

2.3.9.2. 2. LANDED

2.3.9.3. 3. OWNED

2.3.10. THE PIXEL

2.4. 10. INSTAGRAM TRAFFIC SECRETS

2.4.1. UNDERSTAND THE HISTORY AND THE GOAL

2.4.1.1. LAUNCHED ON OCTOBER 6, 2010

2.4.1.2. THE "STORIES" FEATURE AND SNAPCHAT

2.4.2. FIND YOUR DREAM 100 ON THIS PLATFORM

2.4.2.1. DIG YOUR WELL

2.4.2.2. COMMENT ON THE POSTS

2.4.2.3. DM'ing THEIR VIDEOS

2.4.2.4. REMEMBER: YOU ARE A PRODUCER

2.4.3. IDENTIFY THE PUBLISHING STRATEGY AND CREATE YOUR PUBLISHING PLAN

2.4.3.1. WHERE TO SELL

2.4.3.2. INSTAGRAM STORIES (YOUR REALITY SHOW)

2.4.3.3. INSTAGRAM LIVE (YOUR LIVE SHOW)

2.4.3.4. "A BRAND IS THE IMAGE AND PERSONALITY THE BUSINESS APPLIES TO ITS OFFERS" - JENNA KUTCHER

2.4.3.5. YOUR PROFILE

2.4.4. JK5 METHOD - THE 5 CATHEGORIES

2.4.4.1. THE 5 MAIN CATHEGORIES OF THINGS YOU ARE PASSIONATE ABOUT

2.4.4.2. When you’re posting on your profile, never post in real time; your posts should be thought out and strategic.

2.4.4.2.1. REAL TIME POSTING IS FOR INSTAGRAM STORIES

2.4.5. POST 2 PICTURES EACH DAY

2.4.6. ABCDQ TEST (BEFORE POSTING) - TO SEE IF IT IS "***ON BRAND***"

2.4.6.1. AESTHETIC

2.4.6.1.1. FITS THE PERSONALITY OF MY BRAND?

2.4.6.2. BRAND

2.4.6.2.1. ALIGNED WITH MY DREAM CLIENT?

2.4.6.3. CONSIITENT

2.4.6.3.1. COLOR OR QUALITY WITHIN MY OVERALL FEED

2.4.6.4. DIVERSITY - DIFFERENT THAN MY LAST POST?

2.4.6.5. QUALITY

2.4.7. GOAL OF POST - ***EEE ***

2.4.7.1. INSPIRE - EMOTION

2.4.7.2. EDUCATE

2.4.7.3. ENTERTAIN

2.4.8. TYPES OF CAPTION - (THE STORY)

2.4.8.1. STORY

2.4.8.2. ASK A QUESTION

2.4.8.3. MAKE A LIST

2.4.9. HASHTAGS

2.4.9.1. IN YOUR FIRST COMMENT

2.4.10. YOUR CTA

2.4.10.1. EVERY SINGLE POST NEEDS A CTA

2.4.11. INSTAGRAM TV STRATEGY

2.4.12. INSTAGRAM STORIES STRATEGY

2.4.12.1. THE BEHIND THE SCENES

2.4.12.2. 10-30 POST DAILY

2.4.12.3. WHAT YOU ARE DOING

2.4.12.4. USE HOOK-STROY-OFFER

2.4.13. STORY HIGHLIGHS

2.4.14. INSTAGRAM LIVE STRATEGY

2.4.15. THE PUBLISHING PLAN

2.4.15.1. THE PUBLISHING PLAN

2.4.15.2. VER DOCUMENTO

2.4.16. STEP 4: WORK YOUR WAY IN

2.4.16.1. WITH YOYR DREAM 100

2.4.17. STEP 5: BUY YOUR WAY IN

2.4.18. FILL YOUR FUNNEL

2.5. 11. FACEBOOK TRAFFIC SECRETS

2.5.1. Whenever I’m diving into a new platform, I always begin by asking myself these three questions: - What is the goal of the platform? - What is the strategy that I can use to help the platform with its goal? - What are the tactics that the platform is rewarding people for right now?

2.5.2. FACEBOOK RESET

2.5.3. YOUR PERSONAL PROFILE

2.5.4. YOUR FANPAGE

2.5.5. GROUPS

2.5.6. MESSENGER

2.5.7. PUBLISHING PLAN

2.6. 12. GOOGLE TRAFFIC SECRETS

2.6.1. YOUR DREAM 100 KEYWORDS!!

2.6.2. BLOGS

2.6.3. LONG TAIL KEY-WORDS

2.7. 13. YOUTUBE TRAFFIC SECRETS

2.7.1. 2 DREAM 100 LIST

2.8. 14. AFTER THE SLAPS AND SNAPS - PODCAST

2.8.1. KNOW THE GENERAL STRATEGY

2.8.2. PODCAST

2.9. 15. CONVERSATION DOMINATION

2.9.1. ONE PRIMARY CHANNEL YOU FOCUS ON

2.9.2. THE MASTER SHOW FOR ALL CHANELS

2.9.3. GO ABOUT IT SLOWLY AND METHODICALLY

3. FOREWORD, PREFACE AND INTRO

3.1. FOREWORD: DEAN GRAZIOSI - YOU NEED TRAFFIC

3.1.1. They think if they build the best product or service, invent the best widget, create the best mastermind, or write the best book, the world will just find it. They think that as long as they build the best product or service, people will just show up to buy it. The reality is they won’t just come.

3.1.2. PUEDES TENER EL MEJOR PRODUCTO, LA MEJOR CALIDAD, LA MEJOR DECORACIÓN, EL MEJOR COPY, PERO SI NO DIRIGES TRÁFICO, NADIE TE VA A CONOCER NI A COMPRAR

3.2. PREFACE - THE TRILOGY

3.2.1. DOTCOM SECRETS

3.2.1.1. FUNNELS

3.2.2. EXPERT SECRETS

3.2.2.1. PERSUASION

3.2.3. TRAFFIC SECRETS

3.2.3.1. THE PRINCIPLES EVERGREEN

3.2.4. MASTERING THE SKILLS FROM ALL THREE BOOKS IS ESSENTIAL

3.3. INTRO - DO NOT BE AFRAID WITH THE SLAPS AND CHANGES, LEARN THE EVERGREEN PRINCIPLES AND STRATEGIES!!

3.3.1. "GOOGLE SLAPS"

3.3.1.1. They had lost all their traffic, and because traffic equaled customers, they had no business.

3.3.2. IF YOU SPEND LESS THAN 1 MILLION DOLLARS PER MONTH ON ADS, YOU´RE CONSIDERED A SMALL ADVERTISER

3.3.3. FUTURE META SNAP?

3.3.3.1. If you rely 100 percent on Facebook for your traffic, then this is your warning that a storm is coming. You should implement everything you read in this book so you can protect your company and thrive during that storm.

3.3.4. 2 REASONS WE SURVIVED WHEN OTHERS FAILED

3.3.4.1. We understand how to use funnels. With funnels, we can make 5–10 times as much money for each visitor who clicks on our ads, so we survive and thrive when costs go up.

3.3.4.2. We have mastered the strategy (not just the tactics) behind getting traffic, and these strategies work on all advertising platforms in the past, present, and future. If you master these strategies, then no slap or snap can affect the lifeblood of your company.

3.3.5. PREPARE FOR THE NEW STORM

3.3.5.1. STRATEGIES THAT DOES NOT CHANGE WITH TIME

3.3.6. TRAFFIC: A TOPIC THAT CHANGES ALMOST DAILY

3.3.7. DIRECT RESPONSE MARKETING MASTERS - THE STRATEGIES!!

3.3.7.1. DAN KENNEDY

3.3.7.2. BILL GLAZER

3.3.7.3. GARY HALBERT

3.3.7.4. JAY ABRAHAM

3.3.7.5. JOE SUGARMAN

3.3.7.6. CHET HOLMES

3.3.7.7. FRED CATONA

3.3.7.8. DON LAPRE

3.3.7.9. EUGENE SCHWARTZ

3.3.7.10. DAVID OGILVY

3.3.7.11. ROBERT COLLIER

3.3.8. TRAFFIC IS PEOPLE, AND PEOPLE ARE EXTREMELY PREDICTABLE

4. SECTION 1: YOUR DREAM CUSTOMER - WHO? AND WHERE?

4.1. INTRO - LA IMPORTANCIA DEL TRÁFICO = PEOPLE = CLIENTS = MONEY - EL SISTEMA EDUCATIVO NUNCA TE ENSEÑÓ ESTO

4.1.1. EL SISTEMA EDUCATIVO NUNCA TE ENSEÑÓ A GENERAR CLIENTES - EL ERROR DE CREER QUE SI CREAS UN PRODUCTO INCREÍBLE, LA GENTE AUTOMATICAMENTE LLEGARÁ

4.1.1.1. “I went to college for four years to get my degree, then I spent an additional four years at chiropractic college to become a chiropractor. In all that time, not once did they ever talk about how to actually get patients to come to my clinic.”

4.1.1.2. To me, it’s the biggest problem with our education system, and it’s one of the biggest issues that plague new entrepreneurs in any market. They believe that if they build a great product, or create an amazing company, the customers will automatically follow.

4.1.1.3. Some think, My product is so good, I don’t need to pay for traffic.

4.1.2. THE ESSENTIAL SKILL: THE ART AND SCIENCE OF GETTING TRAFFIC (OR PEOPLE) TO FIND YOU

4.1.3. people who put all their focus on creating something amazing (instead of also focusing on getting people to actually see what they created) are the people that fail.

4.1.4. WAITING FOR PEOPLE TO COME TO YOU IS NOT A STRATEGY

4.1.5. THE STRATEGY

4.1.5.1. But understanding exactly who your dream customer is, discovering where they’re congregating, and throwing out hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy.

4.2. 1. WHO IS YOUR DREAM CUSTOMER?

4.2.1. PUT A NAME TO YOUR AVATAR

4.2.2. A CUSTOMER CENTRIC COMPANY

4.2.2.1. YOUR BUSINESS IS ABOUT YOUR CUSTOMER, NOT ABOUT YOU

4.2.3. FIRST STEP: BECOME OBSESSED WITH YOUR DREAM CUSTOMER NOT YOUR PRODUCT

4.2.3.1. Being obsessed with your customer means understanding them just as well, if not better, than they understand themselves.

4.2.4. MAY BE YOU WERE YOUR IDEAL CUSTOMER, YEARS AGO!!!

4.2.4.1. YOU KNOW THE PAIN

4.2.5. learn how to “enter the conversation already taking place in the customer’s mind.”

4.2.6. THE 3 CORE MARKETS / DESIRES

4.2.6.1. RELATIONSHIPS

4.2.6.2. WEALTH

4.2.6.3. HEALTH

4.2.6.4. FOCUS IN JUST ONE!!

4.2.7. AWAY FROM PAIN AND TOWARD PLEASURE

4.2.7.1. EXERCISES

4.2.7.1.1. EXERCISE 1

4.2.7.1.2. EXERCISE 2

4.2.8. THE SEARCHER AND THE SCROLLER

4.2.8.1. SEARCH

4.2.8.1.1. MORE HOT

4.2.8.1.2. MORE COMPARATION

4.2.8.2. INTERRUMPTION

4.2.8.2.1. 1942

4.2.8.2.2. 2007

4.2.8.2.3. YOU CAN CREATE DESIRE

4.2.8.2.4. YOU CAN TARGET WARM TRAFFIC BASED ON PEOPLE INTERESTS

4.2.8.2.5. YOU NEED TO BECOME GOOD AT YOUR HOOK STORY OFFER

4.2.8.3. NOW YOU ARE THE ABILITY TO CREATE DESIRE

4.2.8.4. THE HISTORY OF ADVERTISING

4.3. 2. WHERE ARE THEY HIDDING? THE DREAM 100

4.3.1. THE POWER OF INTERNET!!

4.3.1.1. PERMITE UBICAR LAS CONGREGACIONES

4.3.2. TARGETING

4.3.3. EXERCISE

4.3.4. One of the common misunderstandings with traffic is that you have to “create” traffic, but, as you can now see, that just isn’t true. Traffic (your dream customer) is already there.

4.3.5. THE DREAM 100

4.3.5.1. THE CORE STRATEGY TO UNDERSTAND IS THAT YOUR DREAM CUSTOMER HAVE ALREADY BEEN CONGREGATED BY YOUR DREAM 100

4.3.5.2. ONE TO ONE

4.3.5.2.1. EL PARETO

4.3.5.3. ONE TO MANY

4.3.5.3.1. But what if, instead, I did a Dream 100 campaign to the owners of those 185-plus communities asking them to promote my book to their audience? If I could build a relationship with one of them and get just one yes, that could turn into hundreds or thousands of new customers!

4.3.5.4. A DIFFERENT DREAM 100 ON EACH PLATFORM

4.3.5.5. YOUR LOCAL INFLUENCERS!

4.3.6. When most people hear the title of Traffic Secrets, they assume I’m just going to show how to run Facebook or YouTube ads. While those tools are great, they’re just small external tactics of a much larger strategy.

4.3.7. EXERCISE

4.3.7.1. To create your Dream 100 list, write out the phrases that you believe people are actively searching. There will be many ways that we will refine and use these congregations, from buying ads to doing SEO to getting those people’s pages that are listed to push people into your funnels for you, but, for now, just build a list from your best guesses. We’ll discuss some amazing software tools later to help you identify phrases you might never have thought of on your own, and we’ll also explore how to find out how many people are searching for each phrase. For this exercise, though, I want you to write out the phrases offhand that you think either you or your dream customers would search for each day.

4.3.8. 100 IS THE MINIMUM

4.4. 3. HOOK, STORY, OFFER AND THE ATTRACTIVE CHARACTER

4.4.1. DOT COM AND EXPERT SECRETS

4.4.2. HOOK: IMAGE AND HEADLINE

4.4.2.1. STOP SCROLLER

4.5. 4. WORK YOUR WAY IN, BUY YOUR WAY IN

4.5.1. HOW CAN YOU SERVE YOUR DREAM 100 FIRST?

4.5.2. STRATEGIES CONTACTING YOU DREAM 100

4.5.3. ORGANIC TRAFFIC IS IN REFERENCE TO YOUR DREAM 100

4.5.4. YOU NEED BOTH

4.6. 5. TRAFFIC THAT YOU OWN

4.6.1. YOUR LIST!!

4.6.2. THE LIST IS THE ONLY REAL ASSET IN ANY COMPANY

4.6.3. TU TRABAJO: LIST BUILDING

4.7. 6. FOLLOW UP FUNNELS!

4.7.1. TOOLS

4.7.1.1. RETARGETING

4.7.1.2. MESSENGER

4.7.1.3. TEXT MESSAGES

4.8. 7. INFILTRATING THE DREAM 100 - YOUR OWN SHOW

4.8.1. WHEN YOU HAVE YOUR OWN SHOW, EVERYONE ANSWER YOUR CALLS

4.8.2. THE POWER OF EMAIL

4.8.3. FOCUS ON JUST 2 CHANNELS

4.8.3.1. PRIMARY DISTRIBUTION CHANNEL: EMAIL

4.8.3.2. PRIMARY SHOW CHANNEL

4.8.4. STARTING YOUR SHOW: FINDING YOUR VOICE

4.8.4.1. BE CONSISTENT

4.8.4.2. SIMPLICITY

4.8.5. DO NOT LOOK AT YOUR STATS, DOWNLOADS, OR NUMBERS AT FIRST, BECAUSE YOU ARE TRYING TO BUILD THE FOUNDATION FOR SOMETHING GREAT, AND IT WILL TAKE TIME

4.8.6. STEPS

4.8.6.1. PUBLISHING DAILY FOR AT LEAST A YEAR

4.8.6.2. DOCUMENT THE JOURNEY

4.8.6.2.1. "DOCUMENT DO NOT CREATE"

4.8.6.2.2. YOU SHOULD BE POSTING ON INSTAGRAM STORIES AT LEAST SIX TO SEVEN TIMES A DAY

4.8.6.2.3. TALK ABOUT YOUR PROCESS THAN ABOUT THE ACTUAL ADVICE YOU "THINK" YOU SHOULD BE GIVING THEM

4.8.6.2.4. DOCUMENTING YOUR JOURNEY VS CREATING AN IMAGE OF YOURSELF!!

4.8.6.2.5. STARTING IS THE MOST IMPORTANT PART

4.8.6.3. TESTING YOUR MATERIAL

4.8.6.4. INTRODUCTION TO YOUR DREAM 100

4.8.6.4.1. LOOK AT YOUR DREAM 100 AND START ASKING THEM TO BE ON YOUR SHOW

4.8.6.4.2. YOU ONLY NEED ONE YES