Project 1

Business structure

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Project 1 da Mind Map: Project 1

1. Condutors & Development

1.1. High quality team

1.1.1. Quality Game Selection

1.1.1.1. High quality creation of bonuses and promotions

1.1.1.1.1. Effective Marketing Strategy

2. Marketing Strategies Department

2.1. Paid Promotions

2.1.1. Search Engine Marketing

2.1.1.1. Display Advertising

2.1.1.1.1. Social Media Advertising

2.2. Organic Strategies

2.2.1. Search Engine Optimization (SEO)

2.2.1.1. Content Marketing

2.2.1.1.1. Social Media Marketing

2.3. Offline Marketing

2.3.1. Radio

2.3.1.1. Sports (Brasileirão, Série B,C,D, Feminino)

2.3.1.1.1. Best cities with low advertisements (Mato Grosso - MS)

2.4. Performance Marketing

2.4.1. CPA (Cost Per Acquisition) Marketing

2.4.1.1. CPC (Cost per Click) Marketing

2.4.1.1.1. CPL (Cost per Lead) Marketing

2.5. Alternative Strategies

2.5.1. Loyalty Programs

2.5.1.1. Controversial Marketing

2.5.1.1.1. Gamification

3. Compliance Department

3.1. Regulatory Compliance

3.1.1. Anti-Money-Laundring (AML) & Know-Your-Customer (KYC) Procedures

3.1.1.1. Responsible Gaming

3.1.1.1.1. Data Protection and Privacy LGPD (Brazilian Regulation)

4. License/Regulatory Department

4.1. License Aquisition

4.1.1. License Renewals

4.1.1.1. Regulatory Compliance and Reporting

4.1.1.1.1. Compliance Monitoring

5. Igaming Software Provider Solutions

5.1. Turnkey online casino

5.1.1. White-label casino software

5.1.1.1. Bitcoin casino software

5.1.1.1.1. Casino Kit

6. Igaming Software Provider Products/Games

6.1. Casino web hosting

6.1.1. Telegram casino

6.1.1.1. APIgrator (online casino game integration)

6.1.1.1.1. Moneygrator (gaming payment solutions)

7. Gateways

7.1. Payment Processing

7.1.1. Secure Data Transmission

7.1.1.1. Authorization and Verification

7.1.1.1.1. Seamless Integration

8. Accounting / Finance Department

8.1. Financial Reporting

8.1.1. Budgeting and Forecasting

8.1.1.1. Bookkepping

8.1.1.1.1. Account Payable and Receivable

9. Design Studio

9.1. Branding and Identity

9.1.1. Website Design

9.1.1.1. User Interface Design (UI) and User Experience Research (UX)

9.1.1.1.1. Mobile Responsiveness

10. Game Providers

10.1. Game Development

10.1.1. Innovation and Creativity

10.1.1.1. Game Licensing

10.1.1.1.1. Integration with the Platform

11. CRM

11.1. Customer Data Management

11.1.1. Player Segmentation

11.1.1.1. Marketing Automation

11.1.1.1.1. Campaign Management

12. Customer Support Software Provider

12.1. Chatbot Development

12.1.1. Natural Language Processing

12.1.1.1. 24/7 Availability

12.1.1.1.1. Multilingual Support

13. Affiliate Software Provider

13.1. Affiliate Tracking System

13.1.1. Performance Reporting

13.1.1.1. Commission Management

13.1.1.1.1. Marketing Materials (Banners, Text Links, Landing Pages, other Promotional assets)

14. IT, Software, and Cyber Security (FUTURE)

15. Cloud Communication (E-mail and SMS Services)

15.1. E-mail and SMS Integration

15.1.1. Automated Notifications

15.1.1.1. Player onboarding and retention

15.1.1.1.1. Transactional Messages

16. Business Strategy Department (FUTURE)

16.1. X

17. Financial Business Risk Management Department (FUTURE)

17.1. Transaction monitoring

18. Human Resources Department (FUTURE)

18.1. X

19. Analytics and Business Intelligence Department (FUTURE)

19.1. X

20. Public Relations and Partnerships Development Department (FUTURE)

20.1. X

21. Digital Bank (Affiliate Wallet) Profit

21.1. Merkleon (Crypto Whitelabel)

22. Plataforma Interativa de Futebol (Cartola) - Nonprofit (Branding)

22.1. Whitelabel for Sports data analytics

23. Poker Integration - Poker Room (Poker Stars) - Profit

23.1. Poker Room White-label

24. OB Integration - Trading Room Profit

24.1. Quadcode (OB Integration) - IQ Option

25. Lottery Services Profit

26. Marketing