Client problems

1. Challenge for traditional retailers to make the transition to include the online retail landscape (simultaneously maintaining mortar component)

1.1. Making the online store the flagship store for Harvey Norman (translate the equity of the physical store into the online space)

1.2. Multi-channel company (bricks and clicks) to ensure the convenience provided by technology and also the presence of social/human aspect

1.3. Gain support from individual franchisees that make up the Harvey Norman brand (franchisees cooperate and help facilitate the change)

1.4. Ensuring consistency with the online aspect and the physical aspect of the company

2. Addressing the issue of an ageing customer base

3. Analysis of client brief

4. Increasing competition online and from new retailers from internationally-based companies

5. Adapting to changing consumer expectations (rise of m-commerce)