1. Understanding your customers and creating content especially for them is the key to reaching your audience.
2. WHERE
2.1. Where are they?
2.1.1. Google
2.1.2. Facebook
2.1.3. Instagram
2.1.4. Linkedin
2.1.5. Twitter
2.1.6. Networks
3. WHEN
3.1. CREATE YOUR MARKETING PLAN
3.1.1. Things to do today
3.1.2. Things to do next week
3.1.3. Things to do next month
4. HOW
4.1. Your company personality
4.1.1. What kind of company are you?
4.2. Creative / Design
4.2.1. Look and feel
4.3. Tone of voice
4.3.1. Language you would use
4.4. Keyword phrases
4.4.1. What buyers type into search engines
4.5. Marketing tactics & content strategy
4.5.1. Google Ads
4.5.2. Twitter
4.5.3. Facebook
4.5.4. Instagram
4.5.5. Linkedin
4.5.6. Networks
4.5.7. Blog / Vlog
4.5.8. Vimeo
4.5.9. YouTube
4.5.10. Newsletter
4.5.11. Webinars
4.5.12. Podcasts
5. WHO
5.1. THINK OF YOUR BUYER PERSONA
5.1.1. Description
5.1.1.1. Who is this person?
5.1.1.1.1. Large corporates
5.1.1.1.2. Banks
5.1.1.1.3. Any corporate 'woke' to CSR
5.1.1.2. What problems does the buyer have?
5.1.1.2.1. Corp. Social Resposibility
5.1.1.2.2. Environment / planet friendly responsibilities ('net zero')
5.1.1.2.3. Price issues with being planet friendly
6. WHAT
6.1. Problems you solve for this buyer
6.1.1. Why are they buying from you?
6.1.1.1. envoPAP is similar price to regular packaging
7. WHY
7.1. How are you remarkable?
7.1.1. What value do you bring?
7.1.1.1. Solution for being environmentally friendly at an affordable price point
7.2. Proof
7.2.1. Credibility indicators
7.2.1.1. Selling in 50 countries
7.2.1.2. Turnover last year
7.2.1.2.1. £2m
7.2.1.2.2. £9m revenue since start-up in 2015
7.2.1.3. BCorp
7.2.1.4. Blue chip clients
7.2.1.5. Award-winning?
7.2.1.6. Nominated for a number of sustainability awards
7.2.2. Media
7.2.2.1. Nominated for a number of sustainability awards
7.2.2.2. The Sunday Times - top 3 companies to 'watch this space' / youngest and least funded
7.2.2.3. Won?
7.2.3. Analysts
7.2.4. Testimonials
7.2.4.1. The Sunday Times - top 3 companies to 'watch this space' / youngest and least funded