Motorcycle

1. Virtual Assistant - Motorcycle related questions?

2. Competitor Analysis

2.1. Catalogue

2.2. GfK

2.3. Journey

2.4. Word of mouth

2.5. Identify key competitors and what they do

3. Customer Data

3.1. Painpoints - Questionnaire

3.2. Live Chat - CC - buzzword tracking

3.3. Uptake on Promo Codes - Flash - Which Brands?

3.4. What data do we currently hold?

4. Reporting

4.1. Market Data

4.1.1. GfK data

4.1.2. How many people buy online compared to bricks and mortar?

4.1.3. Customer habits

4.2. Commercial Dash

4.2.1. SEO, Organic Traffic, Website Impressions

4.2.2. Blog Content - Links to existing pages

4.3. PowerBI

4.3.1. Custom Report Builder - optomise

4.3.2. Kenda grouping with existing manufacturers

4.3.3. New separate report?

5. Website

5.1. Images - Tyres - Landing Page

5.2. Dev

5.2.1. Split Sizes / Package

5.2.2. Checkout - Progress / Timescale

5.3. Update and refresh Landing Page

5.4. Relevancy Ribbons

6. Merchandising

6.1. Type of customer akin to HPHH, know what they want

6.2. Objective

7. Constraints

7.1. Budget

7.2. People

7.3. Assets

8. Task Force

8.1. Hold first meeting - Assess Strengths / Areas of Expertise

8.2. Walk through the website - painpoints, ease of use, fresh eyes

8.3. Contacts within industry or riding

8.4. Owner Groups / Forums