1. What to do and not do
1.1. Hear Requests
1.1.1. No promises
1.1.2. Want vs. Like
1.1.3. Bringing surprises
1.2. Your Personal Choices
1.2.1. Being Proud
1.2.2. Minl Lessons
1.2.3. Christian/Spiritual Santa
1.2.4. Secular Santa
1.2.5. Children as Helpers
1.3. Santa Knowledge
1.3.1. Movies
1.3.2. Santa Age Google
1.3.3. St. Nicholas History
1.3.4. Reindeer
1.3.4.1. Names
1.3.4.2. Sexes
1.3.5. The History of Santa Claus
1.4. Book Reading
1.5. Story Telling
1.6. Songs
1.7. Asking Questions
1.8. Answering Questions
1.9. Magic
1.10. Large Groups,HOA's,Country Clubs
1.11. Toys Characters, Cartoons
1.12. Read The Room
1.13. Your Back Story
1.13.1. Your Why/purpose
1.13.2. Path Options
1.14. What Not To Do
1.14.1. Times are Changing
1.14.2. Social Media/Recordings
1.14.3. Absolutes
1.15. Sequence of Eventes
1.15.1. Identify Organizers Best Outcome
1.15.2. Special Instructions
1.15.3. Confirm
1.15.4. Grand Entrance
1.15.5. Meet and Greet Photos
1.15.6. Activities
1.15.7. Group Photos
1.15.8. Exit
1.15.9. Parades/Tree/Community lighting
1.15.10. Family parties
1.15.11. Company Parties
1.15.12. Hospitals
1.15.13. Pre-Schools
1.15.14. Mini/ Photography Sessions
1.15.15. Sporting Events
1.15.16. Virtual Visits
2. Your Demeanor
2.1. Special Needs
2.2. Nice
2.3. Enthusiastic
2.4. Jolly
2.5. Authentic
2.6. Adaptive Capacity
2.7. Rapport Building
3. Appearing as Santa Claus
3.1. Getting Great Photos
3.1.1. Poses
3.1.2. Hands
3.1.3. Scared/Shy Children
3.1.4. Props
3.1.5. Rapport
3.1.6. Off Season
3.2. Job and/or Business
3.2.1. Distinctions
3.2.2. Benefits
3.2.3. Taxes
3.3. Appearing as Santa Claus
3.3.1. Your Health
3.3.1.1. Physical
3.3.1.2. Mental
3.3.1.3. The Red Envelope Project
3.3.2. Your Why
3.3.2.1. Inspire
3.3.2.2. Benevolence
3.3.2.3. Income
3.3.2.4. Keep Busy
3.3.2.5. Learn New Skills
3.3.3. Portray vs. Perform
3.3.3.1. Show vs. Visit
3.3.3.2. Not just what we do but how we do it
3.3.3.3. Grandpa vs. actor
3.3.3.4. Confidence
3.3.4. Portrayal Preference
3.3.4.1. Music
3.3.4.2. High Volume
3.3.4.3. Virtual
3.3.4.4. Volunteer
3.3.4.5. Seniors
3.3.5. Transformative Experience
3.3.5.1. Call to action
3.3.5.1.1. Modify Behavior
3.3.5.1.2. Become a Helper
3.3.6. Keeping cool
3.3.7. Current Culture
3.3.8. Style
3.3.8.1. Elegant
3.3.8.2. Folksy
3.3.8.3. Modern
3.3.8.4. Inspiration
3.3.8.4.1. Father Christmas
3.3.8.4.2. Religious
3.3.8.4.3. Culture
3.3.9. Special Needs
3.3.9.1. Downs Syndrome
3.3.9.2. Autism
3.3.9.3. Adults/children
3.3.9.4. Sign Language
3.3.9.5. Demeanor
3.3.9.6. Virtual/in person
3.3.9.7. Families of
3.3.10. Santa Business
3.3.10.1. Business Type
3.3.10.1.1. Tax
3.3.10.1.2. Liability
3.3.10.1.3. S.P.
3.3.10.1.4. Corp.
3.3.10.1.5. LLC.
3.3.10.2. Business Name
3.3.10.2.1. Trademark
3.3.10.2.2. Social Handle
3.3.10.2.3. Domain
3.3.10.3. Pro Bono
3.3.10.3.1. Not For Profits
3.3.10.3.2. Hospitals
3.3.10.3.3. Seniors
3.3.10.3.4. Community Events
3.3.10.3.5. Sponsors
3.3.10.3.6. Make a Wish
3.3.10.3.7. Santa America
3.3.10.3.8. Free/Reduced Cost
3.3.10.4. Payment Options
3.3.10.4.1. Customer Convienence
3.3.10.4.2. Credit Cards
3.3.10.4.3. Cash/Check
3.3.10.4.4. Pay Pal/Venmo
3.3.10.4.5. ACH/Zelle/Deirect Deposit
3.3.10.5. Rates
3.3.10.5.1. Fee Integrity
3.3.10.5.2. Non-Monetary
3.3.10.5.3. Determining your Rates
3.3.10.5.4. Competitive Consideration
3.3.10.6. Background Checks
3.3.10.7. Insurance
3.3.10.8. Ending Your Santa Business
3.3.10.9. Booking Agreements
3.3.10.10. Photo Agreements
3.3.10.11. Usage Release
3.3.10.12. Marketing Plan/Mission
3.3.10.12.1. Becoming Sought After
3.3.10.13. Business Plan/Mission
3.3.10.14. Accounting
3.3.10.15. Appearance Managment
3.3.10.15.1. Google Calendar
3.3.10.15.2. Other Software
3.3.10.16. Services
3.3.10.16.1. Refferals/Affiliate Deals
3.3.10.16.2. Set/Throne Rentals
3.3.10.16.3. Comp Video Production
3.3.10.16.4. Paid Video Production
3.3.10.16.5. Personal Appearances
3.3.10.16.6. Virtual Appearances
3.3.10.16.7. Brand Ambassador
3.3.10.16.8. Actor
3.3.10.16.9. Social Influencer
3.3.10.16.10. Photographers
3.3.10.16.11. Partnering with Businesses
3.3.10.16.12. Telling a Child the "Truth"
3.4. Types of Appearnces
3.4.1. Virtual Visits
3.4.1.1. For a Company
3.4.1.2. Virtual vs. Real
3.4.1.3. Long vs. Short
3.4.1.4. Self-generated
3.4.2. Retail
3.4.3. Community Event
3.4.3.1. Tree Lighting
3.4.3.2. Parades
3.4.3.3. Press Releases
3.4.4. Company Parties
3.4.4.1. Adults Only
3.4.5. Home visits
3.4.6. HOA's
3.4.7. Photographers
3.4.7.1. Mini Sessions
3.4.7.2. Promotional Shoots
3.4.7.3. Story Centric Sessions
3.4.8. Many others
3.4.9. Christmas Eve/Day
3.4.9.1. "Sneak a Peak"
3.4.10. Out of Season
3.4.10.1. Birthday
3.4.10.2. "Christmas in July
3.4.10.3. Wedding
4. Your Looks
4.1. Wardrobe
4.1.1. Accessories
4.1.1.1. Boots
4.1.1.2. Belt
4.1.1.3. Bells
4.1.1.4. Other
4.1.2. Suit
4.1.2.1. Custom Tailored
4.1.2.2. Off the Rack
4.1.2.3. Traditional
4.1.2.4. Modern
4.1.3. Other Attire
4.1.3.1. Workshop Wares
4.1.3.2. Dress Cloths
4.1.3.3. Summer Santa
4.1.3.4. Baking
4.2. Your Head
4.2.1. Designer Beard
4.2.1.1. Applying
4.2.1.2. Appearing With
4.2.1.3. Initial Prep
4.2.1.4. Selecting a Set
4.2.2. Make-up
4.2.2.1. Yes/No
4.2.2.2. Options
4.2.3. Eye-Brows
4.2.3.1. Prosthetic
4.2.3.2. Natural
4.2.4. Hair
4.2.4.1. Real Beard
4.2.4.1.1. Length
4.2.4.1.2. Groom
4.2.4.1.3. Bleach
4.2.4.1.4. Hair Paint, Wax, Sprays
5. Other Opportunites
5.1. Staff
5.2. Equipment
5.3. Increase Lifetime Value of Customers
5.4. Entertainment Industry
5.4.1. Talent Agents
5.4.2. Self-Booking
5.4.3. Union/non-Union
5.4.4. Commercials
5.4.5. Movies/TV
5.4.6. Commercial Photography
5.4.7. Social Media
5.4.7.1. Instagram
5.4.7.2. Facebook
5.4.7.3. Tiktok
5.4.7.4. Other
5.5. Write a Book
5.6. Social Media Influencer
5.7. Brand Ambassador
5.8. Family Photography Studio
5.9. Family Photography Outside
5.10. Licensing Images
5.11. Volunteering Within the Christmas Community
5.12. Producing Videos
6. Santa Related Business
6.1. Renting Displays
6.2. Booking Services
6.3. Teaching
7. Mrs, Claus
7.1. Wardrobe
7.2. Activities
7.2.1. Reading
7.2.2. StoryTelling
7.2.3. Baking
7.3. Social Media
7.4. Working with Santa
7.5. Marketing
8. Marketing and Media
8.1. On-Line
8.1.1. Gig-sites
8.1.1.1. Images
8.1.1.2. Response Time
8.1.1.3. Reviews
8.1.1.4. Texts
8.1.2. Social Media
8.1.2.1. Paid
8.1.2.2. Local Groups
8.1.2.3. Communities
8.1.2.4. Potential Problems
8.1.3. Website
8.1.3.1. Mobile Friendly
8.1.3.2. Conversions
8.1.3.2.1. Design
8.1.3.2.2. Social Proof
8.1.3.2.3. Speed
8.1.3.2.4. Desired Action
8.1.3.3. Analytics
8.1.3.4. Targeted Traffic
8.1.3.4.1. Ads
8.1.3.4.2. Pull Components
8.1.3.4.3. SEO
8.1.3.5. Photos/Videos
8.1.3.6. Own your Copyright
8.1.3.7. Website Architeture
8.1.3.7.1. Nesting
8.1.3.7.2. Naming Conventions
8.2. Marketing Strategy
8.2.1. Your USP
8.2.2. Path of Discovery Strategy
8.2.2.1. SEO
8.2.2.2. Other Top Ranked Pages
8.2.2.3. Social Groups
8.2.3. Create Demand
8.2.4. Sought After/Refferals
8.2.5. Segments
8.2.5.1. HOA's
8.2.5.2. Retail CI's
8.2.5.3. Video Messages
8.2.5.4. Families
8.2.5.5. Companies
8.2.5.6. Pre-schools
8.2.5.7. Photographers
8.2.5.8. Video Services
8.2.6. Turning your Features into Benefits
8.2.7. Earned Media
8.2.7.1. Backgrounder
8.2.7.2. Media Skills
8.2.7.3. Relationships
8.3. Off-Line
8.3.1. Santa Meet-Ups
8.3.1.1. FORBS
8.3.1.2. IBRBS
8.3.2. Direct Mail
8.3.2.1. Post Cards
8.3.2.2. Inserts
8.3.3. Networking
8.3.3.1. BNI
8.3.3.2. Chamber of Commerce
8.3.4. Cars
8.3.4.1. Signs
8.3.4.2. License Plates
8.3.4.3. Wraps
8.3.5. Cards
8.3.5.1. Adults
8.3.5.2. Children
8.4. Reviews
8.5. Referrals
8.5.1. Follow-ups
8.6. Quick Response Kit
8.6.1. One Sheet
8.6.2. Head Shots
8.6.3. Bio
8.7. Elevator Pitch
9. Santa Jobs
9.1. Negotiations
9.1.1. Money
9.1.2. Non-monetary
9.1.3. Added Services
9.2. Direct Hire
9.3. Photo Companies
9.4. Placement Services/Agents
9.5. Requirements
9.5.1. Drug Testing
9.5.2. Insurance
9.5.3. Background Check
9.6. Contractor/Employees
9.7. Applying for Jobs
9.7.1. Photos
9.7.2. Resume
9.7.3. Special Skills
9.7.4. Best Pay
9.7.4.1. International
9.7.4.2. High Volume
9.7.4.3. Direct Hire
9.8. Season long
10. Portrayal Skills
10.1. Stage Skills
10.2. Script Learning
10.3. Public Speaking
10.4. Performance
10.4.1. Instrumental
10.4.2. Magic
10.4.3. Show
10.5. Book Reading
10.5.1. Book Selection
10.5.2. Skill Building
10.6. Story Telling
10.6.1. Story Creation/selection
10.7. Basic Singing
10.8. Improv
10.9. Camera Awareness
10.9.1. Lighting
10.9.2. Posing
10.10. Banter
10.11. What not to say or do
10.12. Active Listening
10.13. Rapport Building
10.14. Improvement
10.15. Authenticity
11. Should You Portray Santa
11.1. Heart Nature
11.1.1. Flexible
11.1.2. Optimistic
11.1.3. Do you like people?
11.2. Personality
11.2.1. Wit
11.2.2. Language
11.3. Hygiene
11.3.1. B.O.
11.3.2. Breath
11.3.3. Smoke
11.4. Healthy Enough
12. The Use of AI
12.1. Text/LLM's
12.1.1. Script Writing
12.1.2. Stories
12.2. Image
12.3. Video
12.4. Audio
12.4.1. Music
12.4.2. Voice
12.5. Prompt Writing
12.6. Web Searches and SEO
12.7. Actions
12.7.1. Programming
12.7.2. Analitics
12.7.3. Virtual Assitant
12.7.3.1. Auto Emails
12.7.3.2. Other