The Web in Healthcare

1. Google

1.1. 60,000 searches/sec related to healthcare

1.2. Social Media interactions appear in search

1.3. Improving SEO means improving your position in search results

1.4. Google Local Places

1.4.1. Your offices should be listed

2. Website

2.1. optimized

2.2. SEO

2.3. Google Analytics

2.4. Are patients using the website to solve problems instead of calling?

2.4.1. Can this be improved?

2.5. Secure email messaging

2.6. Keywords

3. Blog

3.1. Better than a newsletter

3.2. SEO benefits

3.3. Increase Google indexed pages

3.3.1. On page SEO

3.4. Increase inbound links

3.4.1. off page SEO

3.5. Enhance reputation as health care industry leader

4. Sermo

4.1. Physician only communities

4.2. Medscape

4.3. Oncocentric

4.4. Peerclip

4.5. Imedexchange

5. Twitter

5.1. contribute/share information

5.2. helpful tweets =

5.2.1. more followers

5.3. find influencers

5.4. limit straight broadcasts

6. Flickr

6.1. Surgical Photos

6.2. Physician/Staff Photos

6.3. Office Photos

7. Slideshare

7.1. General healthcare talks

7.2. Doctor talks

7.3. PT Talks

8. FourSquare

8.1. Badges

8.2. Word of Mouth

8.3. SEO

8.4. Element of fun

9. HealthGrades

9.1. Usually response to

9.1.1. waiting times

9.1.2. bedside manner

9.1.3. office staff