Airbus Case Structure

1. Assessment of short-listed segments

1.1. Criteria on attractiveness

1.1.1. Revenue

1.1.2. Growth

1.1.3. Profitability

1.2. Criteria on accessability

1.3. Criteria on risk

2. Roadmap for chosen segment

2.1. How to grow?

2.1.1. Organic

2.1.2. Partnership

2.1.3. External

2.2. Plan/Projection up to 2020

3. Contribution to 2020 Vision

3.1. Summary of 2020 Vision

3.2. Matching/Comparison of chosen roadmap with Vision