1. Video for mobile devices
1.1. Types of mobile devices
1.2. Statistics
1.3. Importance of catering for mobile devices
2. Marketing your video online
2.1. Video ranking
2.2. Hosting your video
2.3. Video tags and key phrases
2.4. Transcripts and Captions
2.5. Promoting your video
2.6. Measuring your video's success
3. Video SEO
3.1. XML Sitemaps
3.2. Playlists
3.3. Creating and optimising your YouTube Channel
3.4. YouTube statistics
3.5. Video Transcript
3.6. Tags and description
3.7. Annotations
4. Introduction
4.1. Why video marketing works
4.2. The power of video
4.3. Statistics
4.4. What is covered in the handbook
5. Video equipment options list
5.1. Cameras
5.2. Audio equipment
5.3. Lighting
5.4. Editing tools/software
5.5. Video publishing sites
5.6. Business video publishing tools
5.7. Video ROI measurement tools
6. Video production process
6.1. Pre-Production
6.1.1. Developing your video idea
6.1.1.1. What type of content should I create?
6.1.1.2. What factors will lead to better engagement from my audience?
6.1.1.3. How long should my video be?
6.1.1.4. Where should I deliver my video?
6.1.1.5. How should I promote it?
6.1.1.6. How can i create video within my marketing budget?
6.1.2. Objectives and brief
6.1.3. Concept
6.1.4. Scripting and storyboarding
6.1.4.1. The Table Read
6.1.4.2. Script template
6.1.5. Types of video
6.2. Production
6.2.1. How to record a high quality video
6.2.1.1. Set the scene for your video
6.2.1.1.1. Office
6.2.1.1.2. Plain/coloured background
6.2.1.1.3. Outdoors
6.2.1.2. Camera shots and film techniques
6.2.1.2.1. Rule of thirds
6.2.1.2.2. Exposure
6.2.1.2.3. Composition
6.2.1.2.4. 180 degree rule
6.2.1.3. Recording high quality audio
6.2.1.3.1. Microphone Choice
6.2.1.3.2. Microphone Placement
6.2.1.3.3. Setting the gain
6.2.1.3.4. Essential audio gear
6.2.1.3.5. Portable audio recorders
6.2.1.4. Set up good lighting
6.2.1.4.1. Importance of lighting
6.2.1.4.2. Natural lighting
6.2.1.4.3. 3 point lighting
6.3. Post-Production
6.3.1. How to edit your video
6.3.1.1. Video editing tools/software
6.3.1.1.1. Free software
6.3.1.1.2. Paid software
6.3.1.2. Importing video into the tools/software
6.3.1.3. Choose your content and clips
6.3.1.4. How to edit your clips together
6.3.1.4.1. Fades
6.3.1.4.2. Cuts
6.3.1.4.3. Dissolves
6.3.1.5. Exporting your video for best online performance and making it shareable
6.3.1.6. Colour grading
6.3.1.7. The importance of feedback
6.3.1.8. Calls to Action
6.3.1.9. Adding music