Crystal Rock - Marketing Campaign Breakout

1. 4. Recreational moments

1.1. potential source for new ideas and energy

1.2. approach to relaxation

1.3. TV like medium for new generations

2. 6. New sources

3. 7. Deep involvement

4. 8. Continuos challenge

5. ecommerc

6. 1. Helpful tags

6.1. helpful for idea refinement

6.2. suggested tags stimulate idea flow

6.3. need to concretizise ideas

7. 2. Inspirational networks

7.1. friends bring you in touch with ideas

7.2. like minded groups help you to develop ideas further

7.3. people encourage you to develop your ideas further

7.4. feedback momentum helps idea development

8. 3. Complementary stimulations

8.1. different medias and replications require a different mind-set

8.2. different approaches to the same issue through different applications possible

8.3. enable change of perspective

9. Facebook presence

10. 9. What else?

10.1. ?

10.2. ?

10.3. ?