Cigarette De-Addiction App Success

1. Execution

1.1. Project Management

1.1.1. Agility

1.2. Product Management

1.2.1. User Experience

1.2.2. A/B Testing

1.3. Behavioral Economics

1.3.1. Freakonomics

1.3.2. Nudge

2. Engagement

2.1. Gamification

2.2. Social Support

3. Data

3.1. Manual Input - eg. push buttons

3.2. iOS Health

3.3. Peripherals

3.3.1. Fitbit

3.3.2. Apple Watch

4. Analytics

4.1. Measure of Success

4.2. User Engagement

4.3. Google Analytics

4.4. Mixpanel

5. Marketing

5.1. Social Media

5.2. Google Ads