Kinase Assay Social Media

1. Top Keywords

1.1. Kinase specificity

1.2. Mapk

2. Content

2.1. Kinase Specificity

2.1.1. Whitepapers (detailed)

2.1.2. Blog posts (review)

2.2. Mapk Resources

2.2.1. Web app

2.2.2. LinkedIn group

3. Goals

3.1. Increase share for kinase assays in industrial market

4. Top SM Influencers

4.1. Jay Allen, Kinasepro blog

4.2. Mary Hart, Kinase wiki/conference

5. Product Areas & People

5.1. Homogenous

5.1.1. PM: John Smith

5.2. Elisa

5.2.1. PM: Jane Doe

6. Channels

6.1. LinkedIn

6.1.1. Goal: 1000 followers by 2/30

6.1.2. PM: John Smith

6.2. Kinase Specificity Blog

6.2.1. Goal: 50 Subscribers by Kinase meeting

6.2.2. PM: Jane Doe

7. Events

7.1. Kinase Meeting 2/30

7.2. Product launch 2/30