Website Planning

1. Niche

1.1. Level of engagement

1.2. Competition

1.3. Profitability

1.4. Interest

1.5. Expertise

2. Audience

2.1. Demographic

2.2. Psychographic

2.3. Technographic

2.4. Behavior

2.5. Gathering Points

2.5.1. 655

3. Goal

3.1. Sell your own products

3.2. Sell your own services

3.3. Grow your visibility

3.4. Sell third party products

3.5. Create membership site

4. Branding

4.1. Content

4.2. Personality

4.3. Positioning

5. Your Opportunity

5.1. Products

5.2. Partner

5.3. Audiences

5.4. Authority

6. Your Offer

6.1. Features

6.2. Benefits

6.3. Uniqueness

6.4. So What?