1. Reporting UI & Tools
1.1. Report
1.2. Workspace
1.3. Real-time Reporting
1.4. Anomaly Detection & Contribution Analysis
1.5. Report Builder
1.6. Dashboards
1.7. Activity Map
1.8. Ad Hoc Analysis
1.9. Data Workbench
1.10. Analytics Mobile App
1.11. Mobile Analytics
1.12. Publishing Widgets
1.13. Data Warehouse
1.14. Data Feeds
1.15. Live Stream
1.16. API
2. Data Processing Order
2.1. 1. Data Collection (all types of APIs)
2.2. 2. Dynamic Variables
2.3. 3. Processing Rules
2.3.1. 150 rules w/ 30 conditions each
2.4. 4. VISTA
2.4.1. Grabber
2.4.2. Exploder
2.4.3. Concatenator
2.4.4. Traffic Cop
2.4.5. Database Lookup
2.5. 5. Marketing Channels Processing Rules
3. Data Ingestion
3.1. Online Data
3.1.1. JavaScript
3.1.2. iOS
3.1.3. Android
3.1.4. Flash, Flex, AIR
3.1.5. PhoneGap Plugin for iOS, Android
3.1.6. Windows Phone 8
3.1.7. Silverlight, .NET, IIS
3.1.8. Java
3.1.9. PHP
3.1.10. WinRT for Windows 8
3.1.11. XBOX
3.1.12. OSX
3.1.13. Legacy codes for BlackBerry, Windows Phone 7, Symbian
3.2. Offline* Data
3.2.1. Data Sources
3.2.2. Data Connectors (integrations)
3.2.3. Classifications (SAINT)
3.2.4. AEC Integration
3.2.4.1. Customer Attributes
3.2.4.2. Adobe Target
3.2.4.3. Adobe Campaign
3.2.4.4. Audience Manager
3.2.4.5. Experience Manager
3.2.5. API
4. Reporting Dimensions
4.1. Out of the box
4.2. Custom Traffic (75)
4.3. Custom Conversion (100/250)
4.4. Success Events (1000)
4.5. List Vars (3)
4.6. Hierarchy (5)
5. Offerings
5.1. Select
5.1.1. 75 props, 75 eVars, 100 events
5.1.2. Unlimited segmentation and calculated metrics
5.1.3. Analysis Workspace
5.1.4. Activity Map
5.1.5. Mobile App Lifecycle metrics
5.1.6. Processing, VISTA and Marketing Channels Rules
5.1.7. Real-time reports
5.1.8. Basic Anomaly Detection
5.1.9. Classification
5.1.10. Data Warehouse
5.1.11. Data Feeds
5.1.12. API
5.1.13. DTM
5.2. Prime
5.2.1. Select
5.2.2. 75 props, 125 eVars, 1000 events
5.2.3. Derived Metrics
5.2.4. Segment IQ
5.2.5. Dashboards
5.2.6. Anomaly Detection
5.2.7. Intelligent Alerts
5.2.8. Contribution Analysis
5.2.9. 15 Customer Attributes
5.2.10. Mobile: Acquisition, Location
5.2.11. Report Builder
5.2.12. Ad Hoc Analysis
5.3. Ultimate
5.3.1. Prime
5.3.2. 75 props, 250 eVars, 1000 events
5.3.3. 200 Customer Attributes
5.3.4. People Metric
5.3.5. Advertising Analytics
5.4. Add-ons
5.4.1. Video
5.4.2. Mobile Marketing
5.4.3. Data workbench
5.4.4. Predictive Workbench
5.4.5. Live Stream
5.5. Premium*
5.5.1. 250 eVar
5.5.2. 200 Customer Attributes
5.5.3. Contribution Analysis
5.5.4. Data Workbench
5.5.5. Live Stream