Libro Stories

1. Snapchat

1.1. CARATTERISTICHE

1.1.1. There was no need to download video clips to a computer, edit them on a timeline in a video editor, wait for the video to export, and then find a place to upload it to. Snapchat turned a process that could take hours into seconds. In a few taps, I could share raw, spontaneous snapshots of my life with the entire world. Snapchat had figured out video creation and editing on mobile for a new generation.

1.1.2. CREATIVITA'

1.1.3. CONTESTO CHIUSO

1.1.3.1. traffico da esterno vs interno

1.1.4. NO METRICHE PUBBLICHE

1.2. target

1.2.1. UTENTI

1.2.1.1. NUMERO

1.2.1.2. ETA'

1.2.1.3. QUANTITA'

1.2.2. NO GENITORI

1.2.3. NO BRAND

1.2.4. INTERAZIONI PRIVATE

1.2.4.1. Nearly 60 percent of interactions on Snapchat are between close friends, according to a Snap-commissioned study by research firm Sparkler

1.3. PUNTI DI FORZA

1.3.1. ESERCIZIO DI COMUNICAZIONE E PERSONAL BRANDING

1.3.2. NON TANTO PARLARE A UN'AUDIENCE AMPIA, QUANTO A CHI VUOLE RACCONTARSI SENZA FRONZOLI E VUOL STARE PIU TRANQUILLO

1.4. PUNTI DI DEBOLEZZA

1.4.1. IG HA CANNIBALIZZATO

1.4.2. AUDIENCE RISTRETTA

2. IG

2.1. caratteristiche

2.2. FACEBOOK

2.3. apertura

2.3.1. That differs from Snapchat’s Search privacy model. There you have to explicitly submit a Story post to Snapchat’s collaborative “Our Story” to have it appear in search. But once you do submit it, Snapchat will look at the text captions, emojis, stickers, lenses, geolocation, and meta data plus use machine vision to detect objects or scenes in the Snap to algorithmically index it for search. So Instagram doesn’t require explicit submission, but then employs fewer explicit signals to index content for search, while Snapchat requires explicit submission and then indexes with a wide range of signals. Both use algorithmic curation to scalably sort through the reams of eligible posts and surface the most relevant ones in search.

2.3.1.1. Instagram launches Story Search for hashtags and locations

2.3.2. hashtag

2.3.3. location stories

2.3.4. algoritmo

2.4. ADS

2.5. INSIGHTS

2.6. TARGET

2.7. PUNTI DI FORZA

2.7.1. ADS

2.7.2. consolidato

2.8. PUNTI DI DEBOLEZZA

2.8.1. è saturo, lo consiglio a chi ha già una presenza su ig