Marketing Persona

1. Name

2. Demographics

2.1. Age

2.2. Gender

2.3. Education

2.4. Job Title

2.5. Salary

2.6. Location

2.7. Family

2.8. Interests

3. Goals

3.1. Goal

3.2. Goal

4. Challenges

4.1. Challenge

4.2. Challenge

5. Values

6. Fears

7. Worldview

7.1. Personality

7.2. Motivation for Online Activity

8. Awareness

9. Sources