FAST FASHION

1. the more new items they get in the more customers will come in - creating hype

1.1. customers now have a "bargin boasting" attitude, making it ok to buy more

2. the production process's aim is to get the items on the market as soon as possible, at the cheapest price

3. it is the second biggest polluters of the world, secondary to oil

3.1. due to the throw away attitude they wear something once,and due to the new collections they buy more and more and forget about the others.

4. shoppers only wear 70% of their wardrobe

5. the increase of sales suggest that most shoppers tolerate/ overlook the social and environmental costs of fashion

5.1. people need to be educated on the impacts it has, where the clothes are coming from and where and how they were made

6. customers now have a "throw away" attitude

6.1. once something has been worn a couple of times people then never wear them again, or they throw it out and replace with newer items

7. used to maximise current trends

7.1. resulting in more than 2 collections per year, to new one each week

7.2. Zara - 24 collections per year

7.3. H&M - 12/16 collections, however they refresh stock weekly

8. retailors grew 9.7% between 2010- 2015

8.1. high end retailers looking for more profits

9. 70 kilos of textile waste per year

9.1. people need to be encouraged not to waste but rather to recycle their clothing

9.2. Clothes need to be made out of fabric that has less of an environmental footprint

9.3. educate people on how to care for their clothing, resulting in a longer life

10. social implications for the workers

10.1. the environments they work in are not up to standard

10.2. they are overworked

10.3. underpaid

10.4. usually underage to work