Marketing techniques

1. Music

1.1. catchy slogan, jingle, theme tune

2. Slang

2.1. Imperitives, rhetorical questions, alliteration, buzz words

3. Colours

3.1. conventional to different genres

4. Images

4.1. large, recognisable, celebrity endorsement

5. Bold typography

5.1. fonts suit the type of media format

6. Competions, freebies

7. Product placement

7.1. advertising products in film/TV/music videos