1. Customer
1.1. Ideal Customer A
1.2. Ideal Customer B
2. Problem
2.1. Marketing
2.1.1. Marketing Problem A
2.1.2. Marketing Problem B
2.1.3. Marketing Problem C
2.2. Production
2.2.1. Production Problem A
2.2.2. Production Problem B
2.2.3. Production Problem C
2.3. Support
2.3.1. Support Problem A
2.3.2. Support Problem B
2.3.3. Support Problem C
2.4. Strategy
2.4.1. Strategy Problem A
2.4.2. Strategy Problem B
2.4.3. Strategy Problem C
2.5. Infrastructure
2.5.1. Infrastructure Problem A
2.5.2. Infrastructure Problem B
2.5.3. Infrastructure Problem C
3. Solution
3.1. Solution Idea A
3.2. Solution Idea B
3.3. Solution Idea C
4. Operation
4.1. Process
4.1.1. Marketing Process
4.1.2. Sales Process
4.1.3. Onboarding Process
4.1.4. Ongoing Service Process
4.2. People
4.2.1. Roles
4.2.1.1. Responsibilities
4.2.2. Locations
4.2.3. Salaries
4.3. Ops Tools
4.3.1. Team Communication
4.3.2. Client Communication
4.3.3. Production Tools
4.3.4. Management Tools
5. Sales
5.1. Lead Entry
5.1.1. Lead Form
5.1.2. Free Trial
5.1.3. Direct Signup
5.2. Sales Process
5.2.1. Consultation Calls
5.2.2. Demos
5.2.3. Followup cadence
5.2.4. Free Samples
5.2.5. Signup
5.3. Sales Tools
5.3.1. Lead Forms
5.3.2. Signup forms
5.3.3. Payment processing