1. no info tools
1.1. unprofessional
1.1.1. only the boss has authority
1.1.1.1. staff come across useless
1.1.1.2. staff demotivated
1.1.2. no brochures
1.1.2.1. no physical available
1.1.2.1.1. to fax
1.1.2.1.2. to post
1.1.2.2. no e-brochures available
1.1.2.2.1. to email
1.1.3. no website
1.1.3.1. no auto pilot tool to create relationships
1.1.3.1.1. no newsletter to subscribe to and make people aware cheaply
1.1.3.1.2. no auto email responder to educate
1.1.3.2. not easy to find
1.1.3.2.1. find the opposition
1.1.3.2.2. find alternative solution
1.1.3.3. no 24/7/365 days info available
1.2. go to opposition
1.2.1. wasted advertising
1.2.2. not aware that info tools are part of advertising
1.2.3. sales training is part of advertising
2. weak or inconsequential visual branding as a result of an incomplete or incorrect brandmark (see www.faceyourbrand.co.za)
2.1. wrong brand name (generic/descriptive/too long/not a proper noun)
2.2. no brand symbol/logo, logotype instead of a symbol, abstract rather than recognizable
2.3. no single strong brand colour
2.4. no distinctive brand typography
2.5. no brand descriptor
2.6. no slogan or current slogan not describing the brand USP
2.7. all the above in the incorrect visual format and not positioned in Golden Ratio
3. advertise for new business on physical publications
3.1. contact info not easily available to client
3.1.1. Lost the magazine
3.1.2. yellow pages outdated
3.2. business not collecting customer contact info
3.2.1. advert not designed for people wanting info
3.2.1.1. business cannot hook & cultivate relationships
3.2.2. advert not designed to offer people info
3.3. only people interested now in the offer while reading the ad benefit
3.3.1. people who want-offer-later ignored
3.3.2. Life of physical advert short
3.3.3. spend more advertising money to remind the same people
4. existing customers abonded
4.1. no cultivation pool
4.1.1. customers name & email not collected
4.1.2. no automated tips newsletter
4.1.3. cheap online tools not used to create relationship
4.1.4. feeding clients tips/info to help them with word of mouth referrals ignored
4.2. expensive advertising used to remind them
4.2.1. trusting clients ignored