SALE

1. Consumer

1.1. Demographics

1.1.1. age

1.1.2. gender

1.1.3. Marital

1.1.4. country

1.2. Needs

1.2.1. Non functional

1.2.2. Functional

1.3. Behaviours

1.4. Psychological constructs

1.4.1. Attitudes

1.4.2. Personality traits

1.4.3. Beliefs

2. Consumption Occasion

2.1. Activities

2.2. Key drivers

2.3. Location

2.4. Occasion

2.4.1. Occasion Type

2.4.2. People

2.5. Product used

3. Purchase moment

3.1. Channels

3.2. Location

3.3. Key drivers

3.4. Product