Green October 2007

Get Started. It's Free
or sign up with your email address
Rocket clouds
Green October 2007 by Mind Map: Green October 2007

1. October Events

1.1. Economic Forum

1.2. Sustainable Cascadia

1.2.1. David Suzuki

1.2.2. Space for convening

1.2.2.1. Scallops

1.2.2.2. Roots of Change

1.2.2.3. Bioregion

1.3. Beaming Bioneers

1.4. Interra roll out

1.5. Take back the mike!

1.6. Sustainable Ballard Festival

1.6.1. Scallops

1.6.2. Undriving

1.6.3. Local Food

1.6.4. Arts

1.6.5. Carbon Diet

1.6.6. Water Wisdom

1.7. NW Ecobuilders

1.8. People for Puget Sound'

2. Project Participants

2.1. SEED Team

2.1.1. Brittany Jacobs

2.1.1.1. BGI, Interra

2.1.2. Erick McWayne

2.1.2.1. Bioneers, NW Environmental Education Council

2.1.3. Sandra Poulson

2.1.3.1. Sustainable Cascadia

2.1.4. Jenny Heins

2.1.4.1. Sustainable Ballard

2.1.5. Tova Ramer

2.1.5.1. Interra

2.1.6. Vic Opperman

2.1.6.1. Sustainable Ballard

2.1.7. Shannon

2.1.7.1. Bioneers, NW Environmental Education Council

2.1.8. Nathan

2.1.8.1. BGI, Interra

2.1.9. Marcus Berg

2.1.10. Jon Ramer

2.1.10.1. Interra

2.2. Sponsors

2.2.1. Salmon Nation

2.2.2. Sustainable Industries

2.2.3. Kathy Fletcher

2.2.4. KING FM

3. Project Purpose

3.1. Co-creating the "Green October 2007" community marketing campaign

3.2. Putting a public face on it

3.3. Combining assets in our community

3.4. Reaching out to those that are questioning

3.5. Co-marketing Cooperative

3.6. Group aligned self interest

4. Meeting Management

4.1. Mon June 04 Agenda

4.1.1. Check-in and Intros

4.1.1.1. What attracted you?

4.1.2. Brainstorm Stakeholders and Events

4.1.3. Event Content Production

4.1.3.1. Website

4.1.3.1.1. Transportation Routes

4.1.3.1.2. By Location

4.1.3.1.3. By Date

4.1.3.1.4. By Areas of Focus

4.1.3.2. Poster

4.1.3.3. Cards

4.1.3.4. Newspaper Inserts

4.1.3.5. Greenpass

4.1.4. Event Content Dissemination

4.1.4.1. Distribution for Content Users

4.1.4.1.1. the public

4.1.4.2. Distribution for Content Disseminators

4.2. Mon June 18 Agenda

4.2.1. Introduction

4.2.2. Check-in

4.2.2.1. Shannon, Erick, Brittany, Sandra, Nathan, Jenny, Jon & Tova

4.2.3. Brainstorming and theming

4.2.4. Sustainable Cascadia

4.2.4.1. Cascadia Convergence update

4.2.5. Resources

4.2.5.1. making

4.2.5.1.1. website

4.2.5.1.2. poster

4.2.5.1.3. postcard

4.2.5.2. sharing

4.2.5.2.1. media

4.2.5.2.2. Connecting to our printed material

4.2.5.2.3. Connecting to our websites

4.2.5.2.4. participation at pre-october events

4.2.6. Other people to invite to the table

4.2.6.1. Draft invitation

4.2.6.2. Interested in collaboration

4.2.6.3. Large networks

4.2.6.4. Candidates

4.2.6.4.1. Youth

4.2.6.4.2. Interfaith

4.2.6.4.3. Arts

4.2.6.4.4. Business

4.2.6.4.5. Government

4.2.6.4.6. Foundations

4.2.6.4.7. Pet Owners

4.2.6.4.8. Nursery

4.2.6.5. Event Producers

4.2.6.5.1. Sustainable September

4.2.6.5.2. Green Everett

4.2.6.5.3. Third Place Books

4.2.6.6. Connectors

4.2.6.6.1. Greendrinks

4.2.6.6.2. Charles Earnest

4.2.6.6.3. Phil Mitchell

4.2.6.6.4. Habib

4.2.6.6.5. Aaron Kahn

4.2.6.6.6. Susan Gleason

4.2.7. Action Items

4.2.7.1. Everyone gets a log in

4.2.7.2. Organizer's blog

4.2.7.3. Banner/button

4.2.7.4. Hi-res banner for printed materials

4.2.7.5. links off banner image to city categories

4.2.7.6. Organizers' resources

4.2.7.6.1. buttons

4.2.7.6.2. instructions

4.2.7.6.3. FAQ

4.2.8. Set a time to meet again

4.2.8.1. June 25, 9:30 AM

4.3. Mon June 25 Agenda

4.3.1. Check-in

4.3.2. Brainstorming & Theming

4.3.3. Participants

4.3.3.1. When & How to involve them?

4.3.4. Review Website

4.3.5. Interface with Calendars

4.3.6. Create Posters and Stickers

4.3.7. Media Buy

4.3.8. Expand the Organizers

4.3.8.1. Eco-Builders

4.4. Mon July 09 Agenda

4.4.1. Check-in

4.4.2. Goodbye

4.4.3. Where are we?

4.4.4. Update

4.4.4.1. Invitation to the Seed Group

4.4.4.2. Promotion at the Interfaith Leadership Summit

4.4.5. What's Next

4.4.5.1. Wednesday

4.4.6. Website

4.4.7. Timeline

4.4.7.1. July

4.4.7.1.1. New node

4.4.7.2. August

4.4.7.3. September

4.4.8. Vision / Goals

4.4.8.1. Reach more people

4.4.8.2. Reach out to new folks

4.4.8.3. Connecting the resources

4.4.8.4. Collective message

4.4.8.5. Ongoing collaboration

4.4.9. Work Product

4.4.9.1. Website

4.4.9.2. Posters

4.4.9.3. Post Cards

4.4.9.4. GO Mark

4.4.9.4.1. Puget Sound

4.4.9.4.2. Puget Sound with Locations

4.4.9.4.3. Green October 2007

4.4.9.5. Press Release

4.4.9.6. E-Blast

4.5. Mon July 30 Agenda

4.5.1. Check in

4.5.2. Sponsorship Proposal

4.5.2.1. Our Offering

4.5.2.2. SIJ

4.5.2.3. Real Change and Conscious Choice

4.5.2.4. Other Relationships Emerging

4.5.2.5. Fresh Squeeze

4.5.3. Final, Final, Final Edits on Press Release

4.5.3.1. on website?

4.5.4. Organizers Meeting

4.5.5. Timeline

4.5.5.1. Printing

4.5.5.2. 8/1 - Announce site, press release, poster e-blast

4.5.5.3. 8/4 - Evo event, Concsious Choice deadline

4.5.5.4. 8/15 - Poster printed

4.5.5.5. 8/20 - 1st poster distribution

4.5.5.6. 9/20 - 2nd poster dist.

4.5.5.7. 10/4 - 3rd poster dist.?

4.5.6. Sustainable Septembers

4.5.7. Media Kit

4.5.8. Volunteers

4.5.9. Assets

4.5.9.1. Web Site

4.5.9.2. Logo

4.5.9.3. Mark

4.5.9.4. Bug

5. Project Roles

5.1. What can someone be accountable for?

5.1.1. Contributor of Event Information

5.1.2. Disseminator for Event Information

5.1.2.1. Networkers

5.1.2.2. Connector

5.1.3. Sponsor

5.1.3.1. Contributor of Resources

5.1.3.1.1. Cash

5.1.3.1.2. In-Kind Sources

5.1.4. Member of the Seed Team

5.2. Seed Team

5.2.1. Organizers Blog

5.2.2. Prominent presence on the print materials

5.3. Contributor

5.3.1. Web Site

5.3.1.1. Event Listing

5.3.1.1.1. For Free

5.3.2. Print

5.3.2.1. For a Fee

5.3.2.1.1. Standard

5.3.2.1.2. Enlarged

5.3.2.2. Event Names

5.3.3. Commercials

5.3.3.1. PSA

5.3.3.2. Media

5.4. Organizers

5.4.1. People/organizations we invite to be contributors to the project

5.5. GO Sponsors

5.5.1. Levels

5.5.1.1. 1 Premiere

5.5.1.1.1. $5,000

5.5.1.1.2. Website

5.5.1.1.3. Print

5.5.1.2. 4 Mid Level

5.5.1.2.1. $2,500

5.5.1.2.2. Website

5.5.1.2.3. Print

5.5.1.3. 10 Third Tier

5.5.1.3.1. $1,000

5.5.1.3.2. Website Only

5.5.2. Benefits

5.5.2.1. Print

5.5.2.1.1. Poster

5.5.2.1.2. Postcard

5.5.2.1.3. Bookmark

5.5.2.1.4. Flyers

5.5.2.2. Website

5.5.2.2.1. Sponsor Page

5.5.2.3. Events

5.5.2.3.1. Table Exposure

5.5.2.4. Media

5.5.2.4.1. KING FM

5.5.2.4.2. KOMO

5.5.3. Commissions

5.5.3.1. SEED Team members may sell sponsorships

5.5.3.2. 20% commission is paid to SEED Team members

6. Anticipated Questions (FAQ)

6.1. What is a green event?

6.2. Can Erik donate graphics?

6.3. What is the geographical boundary?

6.4. What isn't a green event?

6.5. How do I learn how to post events

7. Shared Resources

7.1. NW Passport

7.2. Website

7.2.1. Events

7.2.2. Resources

7.2.3. Areas of Focus

7.2.4. Rotate events

7.3. SCALLOPS

7.3.1. Sustainable Communities ALL Over Puget Sound

7.3.1.1. http://scallops.sustainableballard.org

7.4. Sustainable Cascadia Media Contacts

7.4.1. Radio

7.4.1.1. Clear Channel Stations

7.4.1.2. KUBE 93

7.4.1.3. Enter Com

7.4.1.3.1. 4 Stations plus editorial

7.4.1.4. CBS

7.4.1.5. Community Supported Radio

7.4.1.5.1. KCBS

7.4.1.5.2. KEXP

7.4.1.5.3. KCER

7.4.1.5.4. KOAS

7.4.2. TV

7.4.2.1. KOMO 4

7.4.2.2. Q 13 FOX

7.4.2.3. KIRO 7

7.4.2.4. KING 5

7.4.3. Print

7.4.3.1. Conscious Choice

7.4.3.2. YES Magazine

7.5. Poster Production

7.5.1. Available Space

7.5.1.1. Green October

7.5.1.1.1. URL

7.5.1.2. Events Identified

7.5.1.2.1. Cash for Production

7.5.1.2.2. Time on Seed Team

7.5.1.3. Instructions on how to get involved

7.5.2. Font Size

7.5.3. Three Editions

7.5.3.1. July

7.5.3.2. August

7.5.3.3. September

7.6. Poster Distribution

7.6.1. Poster Companies

8. Stakeholders

8.1. Local Media

8.1.1. Conscious Choice

8.1.2. KING FM

8.1.3. KOMO

8.1.4. Seattle PI

8.1.4.1. website

8.1.4.1.1. add blogs

8.1.5. Advisors

8.1.5.1. Earned Media

8.1.6. Grist

8.1.7. Yes!

8.1.8. Reclaim the Media

8.2. Government

8.2.1. King County Metro

8.2.1.1. In motion

8.3. Education

8.3.1. BGI

8.3.2. UW

8.3.3. Antioch

8.4. Youth

8.4.1. SplashLife

8.4.2. Youth Give

8.4.3. High Schools

8.5. Seniors

8.6. Community Groups

8.6.1. Green Drinks

8.6.2. Duwamish River Clean-Up

9. Other Events

9.1. Pre-October Events

9.1.1. June

9.1.1.1. Sustainable Solstice

9.1.1.2. Sustainable Commons

9.1.1.3. Climate Action Initiative

9.1.2. July

9.1.2.1. Roosevelt Bull Moose Festival

9.1.2.1.1. Sustain-a-Bull Place

9.1.3. August

9.1.4. September

9.1.5. Seafood Fest

9.1.6. Brilliance

9.2. Events beyond October

9.2.1. April

9.2.1.1. Green Fest

10. Invitation

10.1. We would like you to consider joining with us.

10.2. We are aware that you are producing an event in October

10.3. Our intention is to increase cooperation and generate broader public awareness and participation in sustainability related events.

10.4. We are working cooperatively to co-market the month of October as Green October

10.5. Date, place and time

10.5.1. July 9th

10.5.1.1. 9:30 AM

10.5.1.2. NW Environmental Education Council

10.5.2. July 11th

10.5.2.1. 7 Pm to 8:30 PM

10.5.2.2. NW Environmental Education Council

10.5.2.3. 650 South Orcas Street

10.5.2.3.1. Suite 220

10.5.2.3.2. 98108

10.6. At this meeting we will discuss a variety of ways that you can contribute and benefit from participation.

10.7. RSVP

10.8. If you can't attend...

10.8.1. Add your event to the site

10.8.2. Expand your event description

11. Website

11.1. Procedures for adding events

12. GO Activities

12.1. Organizers Meetings

12.1.1. August 15th

12.2. Tabling at August and September Events