1. Mission Statement
1.1. Leveraging insights to deliver to each of our audiences a tailored experience alongside their journey that will bring conversion throughout the engagement funnel thanks to the next best recommended actions
2. What Business Goals can we achieve by using audience insights
2.1. CSAT
2.1.1. Follow CSAT Goal for DME > 80%
2.1.2. IMPROVE
2.1.2.1. User Experience
2.1.2.2. SW features
2.1.3. Measure Satisfaction on
2.1.3.1. Community
2.1.3.2. eDesign
2.1.3.3. SW usage
2.2. PACE Audience + Journey
2.2.1. Understand our audience Behavior
2.2.2. Measure effectiveness of each touchpoint
2.2.3. Create ROI for each touchpoint
2.2.4. Pace Goals
2.2.4.1. Edge AI: 9.2k active users
2.2.4.2. MEMS: 25k Orders from M.Market
2.2.4.3. GPM: increase by 15% nb of active cube users
2.2.5. Improve content on page
2.2.6. Improve customer journey
2.3. Engagement
2.3.1. Improve SW download conversion
2.3.2. Improve engagement by correcting pain points
2.3.3. Improve package selling HW+SW post webinar
2.3.4. Improve engagement on 3 key touchpoints (PACE)
2.4. LEADS
2.4.1. High Quality leads
2.4.1.1. Nurture leads
2.4.1.2. Better conversion
2.4.2. Improve process when Leads becomes customer
2.5. Brand
2.5.1. measure brand power via NPS surveys
3. What type of data do you Expect to see
3.1. Pain points
3.1.1. Understand painpoints per conversion and per audience
3.1.2. Best / Worse CSAT Reviews - Identifiy improvements
3.1.3. Number of account deletion
3.2. Success
3.2.1. List of successfull engagement per audience
3.2.2. TOP satisfactory experience
3.2.3. Nbr of new account created
3.3. Recommendations
3.3.1. recommendation of actions
3.3.2. Opportunity for improvements
3.3.3. Prioritization of actions
3.3.4. Actionable insights
3.3.5. Prioritization of actions
3.4. Leads
3.4.1. New Customers Companies
3.4.2. New Projects
3.4.3. New users
3.4.4. Audience profile per page / Site section
3.5. Content performance and impacts
3.5.1. Content: Winner / Loosers Worst performance / Best performance
3.5.2. Behavior change over time
3.5.3. TOP 5 most / Less visited pages