Online Mind Mapping and Brainstorming

Create your own awesome maps

Online Mind Mapping and Brainstorming

Even on the go

with our free apps for iPhone, iPad and Android

Get Started

Already have an account? Log In

Twitter design lessons v0.5 (by Paulus Veltman) by Mind Map: Twitter design
lessons v0.5
(by Paulus
0.0 stars - reviews range from 0 to 5

Twitter design lessons v0.5 (by Paulus Veltman)

Lessons learned

Edison was right

Personal experience generates good ideas

Technical stability is NOT an issue

Let user behaviour drive innovation

Open architecture gets your service extended and supported

Brainstorm and personal experience 2006

Odeo podcasting company

SMS group messaging, SMS-based social network

brainstorm, first use case: telling people that the club he’s at is happening

name: twitch -> dictionary -> twitter

Jach Dorsey sketch

Jack Dorsey, March 2006: "just setting up my twttr"

microblogging, Biz Stone and Evan Williams <- Blogger / Google

History in tweets (Dorsey)

tipping point:South by Southwest (SXSW) festival 2007


Web Award

@evan's story on Quora

TED talk Evan Williams

Mob rule 2007-2008

Innovation drivers

Open architecture, Third party apps, search, Summize,, later in sidebar, Twitter clients, mobile, Tweetdeck, Groups -> Lists, multimedia content and link shorteners

Users inventions, @replies, embraced by the community first, then built into the system, #hashtags, Invented by Chris Messina?, popularized during the San Diego forest fires in 2007 when Nate Ritter used the hashtag “#sandiegofire, semi-permanent, TV shows, #penw, #dwdd, #durftevragen, retweet, 1. manual, 2. supported by clients, 3. "improved' by Twitter, Language, "Tweet", Adopted early 2010

Twitter design follows innovations created by the community

Fail whale does not harm

Benign dictatorship 2009

We Know What You Want

Kill "all @replies" option

lists, Dying

retweets, 5/2010 Filter?

Much explanation needed

Timeline, 20100524 Improved LinkedIn and Facebook integration, 20100615 Twitter Places announced, 20100510 Acquires Smallthought Systems (Trendly), products for 'future commercial partners', 20100609 Link wrapping and shortening announced, analytics 'within our eventual commercial accounts', 20100423 Acquires Cloudhopping (SMS), 20100413 Promoted Tweets announced, 20100320 New homepage design, 'Top Tweets', 20100603 You Both Follow, shelved?


Strategy change: news and information network, What are you doing? -> What's happening?, Signin minimalised, add to home page, Trending topics, localised trending topics, Lists

Apps scramble to follow

Developments from March, 2010

Twitter acquires apps, Tweetie, Twitter's response to developers

VC influence?


How users actually use Twitter

Focus on peer groups

Additional sources

The History of Twitter's Valuation [infographic]


Alex Payne

1. Decentralised

2. Walled garden