SMS group messaging, SMS-based social network
brainstorm, first use case: telling people that the club he’s at is happening
name: twitch -> dictionary -> twitter
Jach Dorsey sketch
Jack Dorsey, March 2006: "just setting up my twttr"
microblogging, Biz Stone and Evan Williams <- Blogger / Google
History in tweets (Dorsey)
@evan's story on Quora
Open architecture, Third party apps, search, Summize, search.twitter.com, later in sidebar, Twitter clients, mobile, Tweetdeck, Groups -> Lists, multimedia content and link shorteners
Users inventions, @replies, embraced by the community first, then built into the system, #hashtags, Invented by Chris Messina?, popularized during the San Diego forest fires in 2007 when Nate Ritter used the hashtag “#sandiegofire, semi-permanent, TV shows, #penw, #dwdd, #durftevragen, retweet, 1. manual, 2. supported by clients, 3. "improved' by Twitter, Language, "Tweet", Adopted early 2010
Kill "all @replies" option
retweets, 5/2010 Filter?
Much explanation needed
Timeline, 20100524 Improved LinkedIn and Facebook integration, 20100615 Twitter Places announced, 20100510 Acquires Smallthought Systems (Trendly), products for 'future commercial partners', 20100609 Link wrapping and shortening announced, analytics 'within our eventual commercial accounts', 20100423 Acquires Cloudhopping (SMS), 20100413 Promoted Tweets announced, 20100320 New homepage design, 'Top Tweets', 20100603 You Both Follow, shelved?
Strategy change: news and information network, What are you doing? -> What's happening?, Signin minimalised, add to home page, Trending topics, localised trending topics, Lists
Twitter acquires apps, Tweetie, Twitter's response to developers
How users actually use Twitter
Focus on peer groups
2. Walled garden