Building a Monthly SEO Action Plan
by Liam Hughes
1. Keyword & content opportunities
1.1. What related terms
1.2. What search volumes
1.3. What terms to rank for?
1.4. What content can you create?
1.4.1. Landing pages
1.4.2. White papers
1.4.3. Blog posts
2. Social, PR, Link Building
2.1. Who to engage?
2.1.1. Influencers?
2.1.2. Advocates?
2.2. Where to engage?
2.2.1. Social media
2.2.2. Forums
2.2.3. Industry press
2.3. How to get noticed?
2.3.1. What makes you unique?
2.3.2. See what works for others
2.3.3. What is getting coverage?
2.4. Existing initiatives needing attention?
2.4.1. Started by others perhaps
2.4.2. Not SEO considered
2.4.3. Needs retro-fitting
3. Diagnostics
3.1. At start of month
3.2. Error checking
3.2.1. Blocking robots?
3.2.2. 404 pages?
4. Metrics & Measurement
4.1. Once a week at least
4.2. Key Info
4.2.1. Visit from google
4.2.2. Pages receiving traffic
4.2.3. Keywords sending traffic
4.3. Compare to previous
4.4. Rankings
4.4.1. Your own
4.4.2. Comparable sites
4.4.3. Keep tabs on link growth