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The Lean Business Stack by Mind Map: The Lean Business Stack
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The Lean Business Stack

Embrace Platform Thinking

A platform is a plug-and-play business model that allows multiple participants (producers and consumers) to connect to it, interact with each other and create value.

Enable external value creation

Empower co-creation by users and extentions by developers

Three Building Blocks of Platforms

The Core Value Unit

The Interaction

The Platform

The Core Interaction

set of actions that producers and consumers engage in repeatedly to derive value.

All actions in the core interaction fall into one of the buckets: Creation, Consumption, Curation, Creation: producer who creates value, Consumption: consumer, who consumes value, Curation: To encourage good quality and quantity of value creation, as well as to ensure the right consumers consume it, you need some form of curation., You need all three actions: Creation, Curation and Consumption to repeatedly occur for the platform to work properly.

Elements of a Successful Platform Strategy

The success of a platform strategy is determined by three factors:, Connection: how easily others can plug into the platform to share and transact, Gravity: how well the platform attracts participants, both producers and consumers, Flow: how well the platform fosters the exchange and co-creation of value

Four Layers of a Platform, The Toolbox, The Matchmaker, The Magnet, The Monetizer

Think Lean, be Agile

Iterate from Plan A to a Plan That Works (Ash Maurya)


Kanban is a set of principles and practices to visualize work flow to learn and improve

Principles, Start with what you do now, Agree to pursue evolutionary change, Initially, respect roles, responsabilities, job titles and processes, Encourage leadership at all levels in the Organisation

Practices, Visualize, Limit Work in Progress (WIP), Manage flow, Make policies explicit, Implement Feedback Loops, Improve collaboratively, evolve experimentally


Scrum is a management framework for incremental product development using one or more cross-functional, self-organizing teams.

Lean UX

Lean UX is a method to develop more desirable products, based on the three foundations: Design Thinking, Lean Startup and Agile Software Development.

Design Thinking

Lean Startup, Build, Measure, Learn, MVP Minimal Viable Product, Customer Development, Pivot

Agile Manifesto, Individuals and interactions over processes and tools, Working software over comprehensive documentation, Customer collaboration over contract negotiation, Responding to change over following a plan

Lean Canvas

Business Model Canvas

Hypothesis and Validation

5-Days Design Sprint

The Design Sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures.

is not a substitution for vision

Strong opinions about market opportunities and ways to capitalize on them are core to the success of any business. Your corporate leaders are abdicating their responsibilities if they’re iterating their way to corporate vision. This is not the fault of a specific methodology or process. It’s just bad leadership. (Jeff Gothelf)

Harnessing Growth Hacking

Identify your leading indicators

The idea is, finding a leading indicator of a user who would turn into an engaged user later on. The growth team would then focus on optimizing for that metric.

Successful Example Metrics, Facebook, Dropbox, Twitter, LinkedIn

Get Visitors

The 3 P's of getting Visitors, Pull them in, Push them in, Product

Activate Visitors

An activation happens when they have taken an action, large or small, that creates a relationship with you. Activation tactics: 1. Landing pages - limited navigation (you can hide certain menus and other parts of the website that would distract the user from what you want them to do) - single call to action - congruous language (since you know the user's source you can speak their language)2. Copywriting3. Calls to action4. Onboarding5. Gamification - progress - awards - leaderboards6. Pricing strategies - price discrimination: create a pricing structure that charges based on the consumer's purchasing power - multiple tiers - suggestive tier naming - free trials - discount codes - bundling (with other products)

Retain Users

A user is someone who, as the name implies, uses your product regularly. Retention tactics: 1. Staged traffic (don't spend all your budget on getting visitors, but spend time to analyse data before spending more on this) 2. Speed to AHA - find out what your AHA moment is - get the users to the AHA moment as soon as possible - eg: Facebook's 10 friends, Twitter's minimum number of followers; these are now built in their onboarding process 3. Don't fear email - drip campaigns - event based notifications - general updates 4. Alerts and notifications 5. Exit interviews - ask users why they cancelled or why they stopped using the product (just ask them what sucks the most) - don't use surveys, people have already decided to leave; instead, ask just one question and they might bother to send a very quick reply 6. The red carpet for your best customers - t-shirts - keep a twitter list of your best users and retweet to them often - give your VIP users access to exclusive content 7. Increase value - add features - subtract features 8. Community building - customer support - documentation - social features 9. Make them happy

Growth Hacking Strategy should be on the mind of every person working in the company that wants to grow

You can't growth hack a product that people don’t love.

Start with WHY

Define your golden circle concisely in as few words as possible

Why you do what you do?

What is your purpose?

You're not looking to do business with people who need what you do. Instead you're looking to do business with people who believe what you believe!

Spend sufficient time to craft the perfect words for your mission/vision. This document will serve as your internal compass or guiding north star and will be communicated from top down and internally to externally

How you do it?

What is your differentiation?

What is your value proposition?

What you do?

What need do you solve?

What is your product and Service?

Be a Leader

If your actions inspire others to dream more, learn more, do more and become more, you are a leader. - John Quincy Adams

Empower People

It's like parenting

is choice, not a rank

Frank Schultheiss 2015