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The Lean Business Stack by Mind Map: The Lean Business Stack
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The Lean Business Stack

Embrace Platform Thinking

A platform is a plug-and-play business model that allows multiple participants (producers and consumers) to connect to it, interact with each other and create value.

Enable external value creation

Three Building Blocks of Platforms

The Core Interaction

Elements of a Successful Platform Strategy

Think Lean, be Agile

Iterate from Plan A to a Plan That Works (Ash Maurya)


Kanban is a set of principles and practices to visualize work flow to learn and improve


Scrum is a management framework for incremental product development using one or more cross-functional, self-organizing teams.

Lean UX

Lean UX is a method to develop more desirable products, based on the three foundations: Design Thinking, Lean Startup and Agile Software Development.

Lean Canvas

Business Model Canvas

Hypothesis and Validation

5-Days Design Sprint

The Design Sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures.

is not a substitution for vision

Strong opinions about market opportunities and ways to capitalize on them are core to the success of any business. Your corporate leaders are abdicating their responsibilities if they’re iterating their way to corporate vision. This is not the fault of a specific methodology or process. It’s just bad leadership. (Jeff Gothelf)

Harnessing Growth Hacking

Identify your leading indicators

The idea is, finding a leading indicator of a user who would turn into an engaged user later on. The growth team would then focus on optimizing for that metric.

Get Visitors

Activate Visitors

An activation happens when they have taken an action, large or small, that creates a relationship with you. Activation tactics: 1. Landing pages - limited navigation (you can hide certain menus and other parts of the website that would distract the user from what you want them to do) - single call to action - congruous language (since you know the user's source you can speak their language)2. Copywriting3. Calls to action4. Onboarding5. Gamification - progress - awards - leaderboards6. Pricing strategies - price discrimination: create a pricing structure that charges based on the consumer's purchasing power - multiple tiers - suggestive tier naming - free trials - discount codes - bundling (with other products)

Retain Users

A user is someone who, as the name implies, uses your product regularly. Retention tactics: 1. Staged traffic (don't spend all your budget on getting visitors, but spend time to analyse data before spending more on this) 2. Speed to AHA - find out what your AHA moment is - get the users to the AHA moment as soon as possible - eg: Facebook's 10 friends, Twitter's minimum number of followers; these are now built in their onboarding process 3. Don't fear email - drip campaigns - event based notifications - general updates 4. Alerts and notifications 5. Exit interviews - ask users why they cancelled or why they stopped using the product (just ask them what sucks the most) - don't use surveys, people have already decided to leave; instead, ask just one question and they might bother to send a very quick reply 6. The red carpet for your best customers - t-shirts - keep a twitter list of your best users and retweet to them often - give your VIP users access to exclusive content 7. Increase value - add features - subtract features 8. Community building - customer support - documentation - social features 9. Make them happy

Growth Hacking Strategy should be on the mind of every person working in the company that wants to grow

You can't growth hack a product that people don’t love.

Start with WHY

Define your golden circle concisely in as few words as possible

Why you do what you do?

How you do it?

What you do?

Be a Leader

If your actions inspire others to dream more, learn more, do more and become more, you are a leader. - John Quincy Adams

Frank Schultheiss 2015