Question 2: in what way does your media product use, develop or challenge forms and conventions o...

1. The advertisements will appear inn magazines such as xxl because it is very urban and I don't think that a fro beats artist has been featured before so it will bring s new audience to them as well. As well as the single being a available on the App Store so it is a available for digital downloads on smartphones, therefore the album will have a wider area of distribution

2. As well I have created my digital advertisement vertically because it will only take up one page of advertisement in a magazine, this is because it very unique and l attention grabbing , so it will not be ignored by the magazines audience

3. A theme that will be conveyed through the music video is happiness this is

4. I stayed within the conventions of Afro beat genre because it was very creative and experimental I have conveyed this by using double exposure in the font and exposing the Ghanaian flag over the eyes. This is USP (unique selling point) of my album because it is unusual therefore, the album cover will be iconic and more memorable. The main consistent colour that I have used thought is gold because it very eye-catching, this is important because theatrically if the album was on a shelf it would stay out compared to the mate and primary coloured covers

5. I have produced three products as print products to promote the single kweezy “Che Che Kule”. The CD Digi-pack, an A4 print advert and CD insert, and a music video that me and my group produced. I wanted my products to be unified because it creates synergy between all of the products- I have done this by having a consistent colour scheme of gold, black and dark blue because they our all complementary colours and connotes the rich African heritage, therefore, reinforcing empowerment to Afro beats culture.

6. Themes

6.1. Also the motif of individuality is conveyed by the artistic approach to ny CD digipack because it is expressive because of the use of the colours of the rich tones of gold and purple that are associated with royalty- connoting Ghanaian gold culture

7. Promotional methods

7.1. To advertise my print products and music video to real consumerist I would want to realise teaser videos on media plate forms such as YouTube because it will start to grab the attention of the chosen demographic, then I would advertise the artist social media accounts to gain a following, therefore, if the artist was to release another song it will be more successful faster. Also using a variety of social media outlets will make the demographic and psychographic of the audience

8. critical theroy

8.1. The critical theory that has been applied in my print products is the postmodernism theory of breaking the fourth wall because throughout the prints the artist maintains intense eye contact with the camera and throughout the music video. This connotes Goodwins theory of the use of good looking artist produces music that holds relevance in audience lives because they are more memorable

9. layout

9.1. I wanted to maintain a quite simple house style because the album cover is quite flamboyant and colourful, so if the text was over complicated, the Cd digipack will be too busy and could be considered quite distracting. Similarly, having simple typography makes the album easy to read.