User Profile
by Evan Crompton
1. Demographic
1.1. Suburb
1.2. Age
1.3. Gender
2. Brand
2.1. Awareness
2.2. Consideration
2.3. Advocacy
3. Lifestage
3.1. Family
3.2. Employment
3.3. Income
4. Media
4.1. Time
4.2. Channels
4.3. Behaviours
5. Products
5.1. Items
5.2. Channels
5.3. Upgrades
