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User Profile Door Mind Map: User Profile

1. Demographic

1.1. Suburb

1.2. Age

1.3. Gender

2. Lifestage

2.1. Family

2.2. Employment

2.3. Income

3. Media

3.1. Time

3.2. Channels

3.3. Behaviours

4. Brand

4.1. Awareness

4.2. Consideration

4.3. Advocacy

5. Products

5.1. Items

5.2. Channels

5.3. Upgrades