MYLK

1. To offer a guilt-free, delicious attitude to milk & food that can be fun, healthy and free - "you CAN have it all"

2. Branding

2.1. A person who drinks mylk is someone who is aware of themselves, the environment, and how to live their best lives. Someone who isn't afraid to have fun & design their life the way they want to live it.

2.2. Word Associations

2.2.1. Fun

2.2.2. Guilt-free

2.2.3. Delicious

2.2.4. Healthy

2.2.5. Clean

2.2.6. Refreshing

2.2.7. Easy/ Convenient

2.3. Brand Names

2.3.1. T.O.M - That Other Milk

2.3.2. Mi-mylk

3. TASK LIST

3.1. Create a mood board

4. Goal & Mission

4.1. A lifestyle you can enjoy & also tastes good

5. Customer Profiles

5.1. 1. Vegan Instagrammers

5.1.1. Aesthetically pleasing & desirable

5.1.2. Pastels & Clean lines

5.1.3. Novelty

5.1.4. Target Market: young health-focused females

5.1.5. INSTAGRAM influencers

5.2. 2. Average Joe

5.2.1. Fun and dynamic

5.2.2. Energy, excitement & confidence

5.2.3. Novelty & curiosity

5.2.4. Something to engage with

6. Competitors

6.1. MilkLab

6.2. AlmoMilk

6.3. Milkadamia

6.4. Macro Organics

6.5. All current competitors mainly focus on WHOLESALE MILK ONLY