1. Building Mailing Lists
1.1. Email
1.1.1. Auto Drip Sequences
1.1.2. Customers vs. Non
1.1.3. Opt-In Magnets
1.1.4. What to send out and when
1.2. Text Message
1.2.1. Opt In Magnets
1.2.2. When to use
2. Video Marketing
2.1. Facebook
2.1.1. Creator Profile
2.1.2. Page vs. Group
2.2. Instagram
2.2.1. IGTV
2.2.2. Profile
2.3. Pinterest
2.4. YouTube
3. Nurturing Customer Relationships
3.1. VIP programs
3.2. Community Hostess program
3.3. Rewards programs
3.4. Timeline to sales
3.5. Customer followup
3.6. Customer service and presentation
4. Paid Advertising
4.1. Facebook
4.1.1. Video
4.1.1.1. Video Funneling
4.1.1.2. Video Retargeting
4.1.1.3. Video look a like audiences
4.1.2. Page
4.1.2.1. Like Campaigns
4.1.2.2. Boosted Posts
4.1.2.3. Retargeting
4.1.3. Stories
4.1.4. Messenger
4.1.4.1. Sponsored Posts
4.1.4.2. ChatBots
4.2. Google
4.2.1. Search
4.2.2. Visual Ads
4.2.3. Retargeting
4.3. Instagram
4.3.1. Stories
4.3.2. Feed
4.4. Pinterest
4.5. YouTube
5. Website
5.1. Suggested platforms (Wordpress, Wix, SquareSpace)
5.2. What pages to add
5.3. How to find graphics
5.4. How to link email sign up to your website
5.5. Analytics
6. Social Media
6.1. Pinterest
6.2. Instagram
6.3. Facebook
6.3.1. Page
6.3.2. Group
6.3.3. Stories
6.4. Pinterest
7. Branding
7.1. Visuals
7.1.1. Color Palette
7.1.2. Fonts
7.1.3. Logo
7.1.4. Imagery
7.1.5. Brand Boards
7.2. Values
7.2.1. What do you stand for?
7.2.2. How do you want customers to feel?
7.3. Target Market
7.3.1. Brand Avatar/s
7.3.2. Content Pillars
7.3.2.1. Content Pillars Sub Topics