Triple Bottom Line Entrepreneurship

1. Created by

1.1. John Elkington in 1994

2. It is

2.1. The accounting framework that incorporates social and environmental factors along with financial aspects.

3. 3 Ps

3.1. Planet

3.1.1. To reduce its ecological footprint and manage natural resources properly.

3.2. People

3.2.1. Benefit the society and ensures human working conditions.

3.3. Profits

3.3.1. Recognize that "profit" is not diametrically opposed to "people" and "planet".

4. Before this businesses were only concerned about profits and revenues.

4.1. Then companies changed and began caring about environment.

5. Sustainability

5.1. Effective utilization of natural resources.

5.1.1. "GREEN" concept

6. Corporate social responsibility

6.1. To care for the environment and society

7. Focus on

7.1. Social and environmental measures