1. Strengths
1.1. What are the strengths of your company?
1.1.1. Complete customization
1.1.2. Wide array of possibilities
1.2. What do other companies see as your strengths?
1.2.1. It would be hard for other companies to notice anything but the complete customization of products.
1.2.2. The ability to make any replacement part.
2. Opportunities
2.1. Interesting trends in your niche?
2.1.1. HALIX would be one of the very first
2.1.2. Extremely fragmented
2.1.3. New growing technology
2.2. What are the best opportunities?
2.2.1. Jumping in with two feet. Since HALIX will be the first of its kind it opportunity is in how quick HALIX can get to market and grow.
2.2.2. Before other companies are opened like HALIX, HALIX needs to make business relationship that will put them ahead of the competition.
3. Weaknesses
3.1. Areas you should avoid?
3.1.1. Mass production and standardized products
3.2. What are some weaknesses seen by other companies?
3.2.1. High price
3.2.2. Low visibility
3.2.3. No advertising/ brand name recognition
4. Threats
4.1. Is there any outstanding debt or large loan?
4.1.1. No, start up costs will be covered without debt
4.2. What is your competition doing?
4.2.1. Manufacturing mass produced parts for their own fire arms, and small competitors are using old technologies to provide their customers with semi- customize-able products