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Your Nonprofit Organization's Brand (Template)

Andere

KP

Kathleen Pequeno

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Questions I ask when I work with nonprofit organizations about how their organization's brand. Not an assessment, but an exercise about vision.

Laten we beginnen. Het is Gratis

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Your Nonprofit Organization's Brand (Template) Door Kathleen Pequeno

1. Value Proposition: we are the people who...

2. Values

3. Positioning Statement: What niche do we occcupy?

4. Personality: in all interactions, people will describe our organization as...

4.1. One quality

4.2. One quality

4.3. One quality

5. Key Messages

5.1. One message

5.2. Another message

6. Don't confuse us with

6.1. This group: because

6.2. This group: because

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