4 Easy-to-Implement Strategies to Build Your Personal Brand

1. Value Your Audience

1.1. Your audience only cares about the value to them

1.2. The customer’s needs matter most.

1.3. Take the time to understand their needs.

1.3.1. Use surveys on your email list.

1.3.2. Reach out for “virtual coffees” to potential clients and find out what’s most important to them.

1.3.3. Provide them with “freebies” and only ask for something after you’ve built credibility.

1.3.4. Focus on making your product “best of breed” and do it by identifying your passion, values, purpose and mission.

2. Meet Your Audience Exactly Where They Are

2.1. Study your market. Do the research to understand your segment.

2.2. Give your audience a compelling reason to want to learn more about you, by speaking directly to what matters most to them.

2.3. Make it simple for them to gain access to the output you provide.

3. Focus on Telling a Unique Story

3.1. What’s your story? Who are you and what do you do?

3.1.1. These questions matters when you’re telling your personal story in an effort to grow your brand.

3.2. Your personal story should be unique! Continue to refine your story and improve upon it each week.

3.3. There’s so many products and so much content. You must give people a reason to want to know your story.

3.4. Storytelling is key. Focus on what makes you interesting and have a “Why” that supports it.

4. Consistently Learn and Evolve

4.1. Take the time each day to write, read, learn and grow and you’ll keep revealing more of yourself to yourself.

4.2. The more self-aware you are, the more confident and expressive you will be in presenting your brand

4.3. Understand the needs of your audience

4.4. Be empathetic. Be willing to listen and understand what the market is saying.

4.4.1. That doesn’t mean you change your core values or beliefs.

4.4.2. It does mean that you adapt and evolve your approach to connect with customers.